Best Customer Advocacy Software - Page 6

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 151

Category Stats (Nov 2026)

  • Average Rating: 4.58/5 (↑0.05 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: FirstPromoter (+0.48%) - Among all products in this category, FirstPromoter recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,200+ Authentic Reviews
  • 151+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Okendo, Smile.io, NiceJob, Buyapowa, Yotpo, Synup, and Peerbound.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=yotpo&focus%5B%5D=synup&focus%5B%5D=peerbound)

Comunitive

Peepi is the complete solution for scaling customer and employee engagement, turning them into Brand Defenders, increasing Retention, encouraging Sharing Your Experiences and Attracting New Customers.

Who Is the Company Behind Comunitive?

  • Seller: Peepi
  • Year Founded: 2018
  • HQ Location: Curitiba, BR
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Cravia

Who Is the Company Behind Cravia?

CrewFire

CrewFire is a brand ambassador & micro-influencer management platform that helps brands drive referral sales, user-generated content, shares, and engagement, by turning their customers into their army of brand ambassadors on social media (and beyond). 🔥Drive more referrals & word-of-mouth 🔥Drive more user-generated content 🔥Drive more engagement and shares

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate CrewFire?

  • Ease of Use: 10.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind CrewFire?

  • Seller: CrewFire
  • Year Founded: 2015
  • HQ Location: Bethesda, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of CrewFire?

What Are G2 Users Discussing About CrewFire?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Dealsby

Dealsby offers SaaS Web and App-based Customer Referral Marketing Technology Solutions to referral dependent industries such as restaurants, retail and professional services industries. Dealsby is a SaaS Referral Marketing Technology Company that helps small businesses virally grow their customer base and loyalty through effective referral programs. Here are some of the benefits of using Dealsby for your business: Increase customer acquisition: By offering attractive referral rewards to your existing customers, you can encourage them to share your business with their friends, family, and social networks. This can help you reach new potential customers and increase your brand awareness and exposure. Dealsby Business Mapping for Consumers: When Dealsby Consumer Subscribers open the Dealsby website or mobile app, they will automatically see member businesses, based on their Geolocation, on a Google hosted map. Consumers can search by industry and search radius, in miles, to see relevant member businesses and their enticing referral rewards offers. Boost customer retention: By rewarding your customers for their referrals, you can increase their satisfaction and loyalty. This can help you retain your customers and increase their lifetime value. Save time and money: By using Dealsby’s web and app-based referral tools, you can easily create and manage your referral campaigns without any coding or design skills. You can also save money on traditional advertising and marketing costs, as referral marketing is more cost-effective and efficient. Track and measure your referral results: By using Dealsby’s analytics and reporting features, you can monitor and evaluate the performance of your referral campaigns. You can see how many referrals you have received, how many new customers you have gained, and how much revenue you have generated. Here are some of the benefits of using Dealsby: Enhanced Customer Acquisition: Dealsby helps small businesses attract new customers more efficiently. By leveraging referral campaigns, hyperlinks, QR codes, SMS, email, and social media, businesses can more easily expand their customer base. Cost-Effective Marketing: The platform offers a lower customer acquisition cost compared to traditional marketing methods. Small businesses can reach potential customers without breaking the bank. Improved Customer Retention: Dealsby’s algorithm-based referral marketing system encourages existing customers to refer others. This leads to higher retention rates and stronger customer loyalty. Seamless Referral Sharing: With integrated web and app-based campaigns, Dealsby ensures a smooth referral sharing experience. Customers can easily refer friends and family to the businesses they love. Direct Connection with New Customers: Small business owners can directly engage with new customers through Dealsby. This personalized approach fosters stronger relationships and trust.

Who Is the Company Behind Dealsby?

DEFACTO Loyalty Engine

DEFACTO is a provider of customer engagement solutions for the mid-market and creates solutions that strengthen customer relationships and make a measurable contribution to business success. Our primary focus is on the retail industry, complemented by expertise in telecommunications, energy, and subscription business models.

Who Is the Company Behind DEFACTO Loyalty Engine?

  • Seller: DEFACTO
  • Year Founded: 1989
  • HQ Location: Erlangen, DE
  • LinkedIn® Page: www.linkedin.com
    76 employees on LinkedIn®

Firstcliq

Firstcliq answers every Google review automatically, 24/7, in the customer's own language. Pick the reply style once: written for you, your own templates, or a hybrid. Your team can see and edit every reply, and replies to 1–2★ reviews wait for your OK with an instant alert. Firstcliq also scores your Google Business Profile, tracks competitors' ratings and Google Maps rankings, schedules Google posts, and gives you a branded review page and QR card to collect more reviews. Agencies get white-label client portals and weekly reports sent to every client. Free plan for one location; 15-day free trial on paid plans.

Who Is the Company Behind Firstcliq?

Fotaflo

Fotaflo is a photo and video marketing solution that simplifies and automates the distribution of customer photo, allowing tour and activity operators to: - Enhance the guest experience through photo memories. - Encourage word-of-mouth marketing through high-quality customer social posts and online reviews. - Identify advocates who will generate new bookings for your business

Average Rating: 5.0/5.0

Total Reviews: 6

How Do G2 Users Rate Fotaflo?

  • Ease of Use: 10.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Fotaflo?

  • Seller: Fotaflo
  • Year Founded: 2009
  • HQ Location: Simcoe, CA
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 83% Small, 17% Medium

What Are Recent G2 Reviews of Fotaflo?

GBPly

GBPly is AI-powered Google Business Profile management and local SEO software for local businesses, multi-location businesses, franchises, agencies and independent SEO specialists. Bring profile optimization, posts, reviews, performance insights and geo-grid rank tracking into one workspace. Website-grounded AI helps draft relevant content, GBP Expert identifies profile gaps, and Profile Guard flags unexpected changes. Rank Replay helps you review local visibility over time alongside recorded activity. Eligible agency plans add branded client portals and reporting workflows, giving clients a clear view of rankings, reviews and performance. Paid software with a free trial available.

Who Is the Company Behind GBPly?

  • Seller: 3local Ltd
  • Year Founded: 2025
  • HQ Location: Weymouth, United Kingdom
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Genius Referrals

Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automates the time-consuming, frustrating referral process, and transforms your customers into brand advocates. We leverage cutting-edge automation technology to unlock the incredible power of referral marketing, build buzz around your brand, and convert satisfied customers into vocal brand advocates. Genius Referrals is best for brands that need more dynamic solutions and automation on their referral program processes. We provide end-to-end solutions for B2B, B2C, SaaS, Retail, and Enterprise.

Who Is the Company Behind Genius Referrals?

Gridapps Testimonials

Gridapps Testimonials is an automated testimonial management platform that helps businesses collect, organize, and showcase customer feedback with minimal manual effort. Built for startups, SaaS companies, agencies, freelancers, and enterprises, Gridapps Testimonials enables teams to automate their entire testimonial workflow, from collection and follow-ups to publishing and promotion. Unlike traditional testimonial tools that require constant manual work, Gridapps Testimonials allows businesses to set up automated workflows once and continuously collect text, image, and video testimonials from happy customers. Automated requests, reminders, and collection forms ensure a steady stream of social proof without chasing customers for reviews. Gridapps Testimonials is often compared with tools like Senja, Famewall, and Testimonial.to for businesses looking to automate testimonial collection and showcase customer success stories at scale. With Gridapps Testimonials, businesses can collect feedback through customizable forms, automated campaigns, and smart follow-up workflows. The platform supports text, image, and video testimonials, helping companies capture authentic customer experiences and turn them into powerful marketing assets. Collected testimonials can automatically be transformed into professional Wall of Love pages, website widgets, portfolios, case studies, and social-proof content. Businesses can showcase customer success stories across websites, landing pages, social media, email campaigns, and sales materials, all from a single platform. Gridapps Testimonials also includes analytics and insights that help businesses understand testimonial performance, engagement trends, and customer sentiment. Brand consistency is maintained through built-in branding controls, allowing teams to apply logos, colors, and brand styles across every testimonial asset. By automating the entire testimonial lifecycle, Gridapps Testimonials saves teams countless hours of manual work while helping them build trust, increase credibility, and improve conversion rates. Trusted by startups, agencies, SaaS companies, and growing businesses, Gridapps Testimonials turns customer feedback into an always-on growth engine that continuously generates social proof and strengthens brand reputation.

Who Is the Company Behind Gridapps Testimonials?

  • Seller: Gridapps
  • Year Founded: 2025
  • HQ Location: chennai, IN
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

GrowthHero

GrowthHero is the powerful Affiliate, Influencer & Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales & Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search & contact Instagram, Tik Tok & YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans!

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate GrowthHero?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind GrowthHero?

  • Seller: GrowthHero
  • Year Founded: 2018
  • HQ Location: Minneapolis, Minnesota
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Cosmetics
  • Company Size: 84% Small, 16% Medium

What Do G2 Reviewers Say About GrowthHero?

AI-generated summary from verified user reviews

Pros
  • Users praise the dedicated customer support who patiently assists in resolving issues and improving user experience.
  • Users find GrowthHero's interface mostly easy to navigate, appreciating the user-friendly configuration for starting affiliate programs.
  • Users love the user-friendly features of GrowthHero, making it easy to launch successful affiliate programs.
  • Users enjoy the easy-to-navigate interface of GrowthHero, enhancing their experience on both merchant and influencer sides.
  • Users value the frequent software updates that enhance their experience and improve functionality over time.
Cons
  • Users find difficult learning curves challenging, especially for beginners, complicating their experience with GrowthHero.
  • Users report inaccuracies with GrowthHero, experiencing data outages and unrecorded influencer referrals frequently.
  • Users experience unreliable platform issues, including performance problems and data outages affecting influencer management.
  • Users find the learning curve steep, making it challenging for beginners to navigate the features effectively.
  • Users report limited data availability with GrowthHero, causing unreliable performance and missed tracking of influencer referrals.

What Are Recent G2 Reviews of GrowthHero?

What Are G2 Users Discussing About GrowthHero?

GUURU

GUURU is peer-powered eCommerce. We help you capture authentic advice from experienced users and turn it into rich, indexable, product content that builds trust and improves AI visibility. Alongside, we enable peer-to-peer conversations which let your online shoppers chat directly with your most knowledgeable customers in real time, getting personal experience-based advice when it matters most.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate GUURU?

  • Ease of Use: 10.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind GUURU?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About GUURU?

AI-generated summary from verified user reviews

Cons
  • Users find the website cluttered, making navigation and understanding usage difficult and confusing.

What Are Recent G2 Reviews of GUURU?

Ignite Communities

We help the world's leading organisations stay ahead of the game through audience collaboration.

Who Is the Company Behind Ignite Communities?

Who Uses This Product?

  • Company Size: 100% Small
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 21, 2026