# Best Customer Advocacy Software - Page 6

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 29, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,400+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Referral Factory

Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-30T19%3A23%3A06Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D6&secure%5Btoken%5D=40f7a6d7525031b2962dec0b85656257d14884857f25d5a1af5d57c4c861cc58&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com%2Fpricing&secure%5Burl_type%5D=paid_promos)

### [Reve Marketing](https://www.g2.com/products/reve-marketing/reviews)

The SocialTwist platform enables diverse solutions for customer acquistion through social referrals.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Reve Marketing?

- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Reve Marketing?

- **Seller:** [Pramati Technologies](https://www.g2.com/sellers/pramati-technologies)
- **Year Founded:** 1998
- **HQ Location:** Hyderabad, IN
- **Twitter:** @PramatiConnect  
411 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67b2dc3842445ce5d97769dd3c7763ba1a2b42e4be531db47d1df8f6ec0d156a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpramati-technologies&secure%5Burl_type%5D=linkedin_company_website)  
427 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Reve Marketing?

**["Onboarding videos into something viewers can engage with"](https://www.g2.com/survey_responses/reve-marketing-review-4290910)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/reve-marketing-review-4290910)

**["Good to Uplevel Your Social Media Reach"](https://www.g2.com/survey_responses/reve-marketing-review-1679523)**

**Rating:** 4.0/5.0 stars

_— Samantha S._

[Read full review](https://www.g2.com/survey_responses/reve-marketing-review-1679523)

#### What Are G2 Users Discussing About Reve Marketing?

- [What is Reve Marketing used for?](https://www.g2.com/discussions/what-is-reve-marketing-used-for)

### [RevTrax](https://www.g2.com/products/revtrax/reviews)

The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.

**Average Rating:** 3.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate RevTrax?

- **Ease of Use:** 6.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind RevTrax?

- **Seller:** [RevTrax](https://www.g2.com/sellers/revtrax)
- **Year Founded:** 2008
- **HQ Location:** Jersey City, US
- **Twitter:** @RevTrax  
1,243 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd3ac88f1f021a7fd4a561377cfabdee46e71405d9415debf54f41a27e090d64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F262100&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are G2 Users Discussing About RevTrax?

- [What is RevTrax used for?](https://www.g2.com/discussions/what-is-revtrax-used-for)

### [SlapFive Customer Marketing Software](https://www.g2.com/products/slapfive-customer-marketing-software/reviews)

SlapFive is the only end-to-end Customer Marketing Software platform for driving Customer-Led Growth. By combining Customer Content, Customer Program, Customer Advocacy, and Customer Reference Management into a single solution, SlapFive gives companies complete visibility into all customer engagement activities and their influence on revenue. Over 100 Customer Marketing professionals rely on SlapFive to mobilize customers to drive strategic growth initiatives that improve customer acquisition, adoption, expansion, retention and renewal.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate SlapFive Customer Marketing Software?

- **Ease of Use:** 7.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 6.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 5.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SlapFive Customer Marketing Software?

- **Seller:** [SlapFive](https://www.g2.com/sellers/slapfive)
- **Year Founded:** 2015
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c57cde70261d06ec4b2c795d88d9652fa2a1e5df009a185fe6c4fca9b6ada36&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslapfive&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of SlapFive Customer Marketing Software?

**["SlapFive Helps Us Scale Client Advocacy and Customer Marketing"](https://www.g2.com/survey_responses/slapfive-customer-marketing-software-review-12214126)**

**Rating:** 4.5/5.0 stars

_— Matt D._

[Read full review](https://www.g2.com/survey_responses/slapfive-customer-marketing-software-review-12214126)

**["Highly Customizable with Exceptional Support"](https://www.g2.com/survey_responses/slapfive-customer-marketing-software-review-12488627)**

**Rating:** 4.5/5.0 stars

_— Hadassah G._

[Read full review](https://www.g2.com/survey_responses/slapfive-customer-marketing-software-review-12488627)

### [SocialLadder](https://www.g2.com/products/socialladder/reviews)

SocialLadder is an end-to-end enterprise creator management platform for marketing teams looking to bring ambassadors, influencers, and affiliates under one roof. Consumer-focused brands like Benefit Cosmetics, Kendra Scott, goPuff & Live Nation all use SocialLadder to market through their customers and turn them into growth drivers, activating their community to create content and increase conversions. The SocialLadder technology allows you to streamline communication, assign digital and real-world tasks, monitor engagement, and reward successful ambassadors for helping to promote your brand. Your ambassadors are set up for success while allowing you to focus on the overall growth strategy, rather than spending time managing the day-to-day. SocialLadder has the tools your brand needs to: DISCOVER: Use machine learning to find customers in your CRM that are an ideal fit to become ambassadors TRACK: Target & assign tasks to ambassadors (digital, physical, and conversion tracking) MEASURE: ROI & unit economics of ambassador activity INTEGRATE: Enterprise API for sophisticated deployments STREAMLINE: Task assignment, communication & ambassador onboarding ENGAGE: 100% mobile for ambassadors to keep your community engaged & accountable REWARD: Inventory & payment management built into the platform SCALE: Learns automatically from successful ambassadors to help find more Reach out to SocialLadder to get a live demo.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate SocialLadder?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SocialLadder?

- **Seller:** [SocialLadder](https://www.g2.com/sellers/socialladder)
- **Year Founded:** 2014
- **HQ Location:** Philadelphia, US
- **Twitter:** @SocialLadder  
955 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ae0f3e718f11d051b41dd1b81d76357384e144db8149acbfe98160dccbd0965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialladder%2F&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of SocialLadder?

**["More than just a tool!"](https://www.g2.com/survey_responses/socialladder-review-7285207)**

**Rating:** 5.0/5.0 stars

_— Emily B._

[Read full review](https://www.g2.com/survey_responses/socialladder-review-7285207)

**["Social Ladder has made our Brand Ambassador Program Development a breeze!"](https://www.g2.com/survey_responses/socialladder-review-7616599)**

**Rating:** 5.0/5.0 stars

_— Marigrace P._

[Read full review](https://www.g2.com/survey_responses/socialladder-review-7616599)

#### What Are G2 Users Discussing About SocialLadder?

- [What is SocialLadder used for?](https://www.g2.com/discussions/what-is-socialladder-used-for)

### [Zealot](https://www.g2.com/products/zealot/reviews)

Zealot is a simple platform that helps boost customer engagement and advocacy in your community. Companies like ClickUp, Jack Link’s, and Scoop Analytics use Zealot to encourage their customers to do advocacy activities like sharing referrals, making feature requests, and creating video testimonials. Unlike other programs that require a lot of manual work, Zealot takes care of everything—identifying new advocates, tracking activities, giving rewards, and organizing it all with leaderboards, points, and custom missions. Setup is fast and doesn’t require any coding—just launch and watch your customer community grow.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Zealot?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zealot?

- **Seller:** [Zealot Technology](https://www.g2.com/sellers/zealot-technology)
- **Year Founded:** 2023
- **HQ Location:** Chicago, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dca0cad5c2b039f12ed0d10035799b7a714873b9ad7e9117f8f8a7afb42a165c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoinzealot&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Zealot?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **automation of rewards** , drastically reducing manual effort and boosting customer engagement effortlessly.
- Users love the **automatic rewards system** of Zealot, significantly boosting engagement and saving time on manual tasks.
- Users love Zealot for its **time-saving automation** , instantly rewarding actions and freeing up valuable hours each week.

#### What Are Recent G2 Reviews of Zealot?

**["Zealot has made it a lot easier to streamline our ambassador program"](https://www.g2.com/survey_responses/zealot-review-9218587)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/zealot-review-9218587)

**["A game changer for B2B customer advocacy."](https://www.g2.com/survey_responses/zealot-review-10434093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Commercial Real Estate_

[Read full review](https://www.g2.com/survey_responses/zealot-review-10434093)

### [Ampsy](https://www.g2.com/products/ampsy/reviews)

SOCIAL CONTENT, AMPLIFIED. Real-time, hyper-local social content capture, display, and analytics.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Ampsy?

- **Ease of Use:** 6.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Ampsy?

- **Seller:** [Fandealio](https://www.g2.com/sellers/fandealio)
- **Year Founded:** 2014
- **HQ Location:** Phoenix, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4845ca0796ef016a2c45772ec70a4143ec04a0758c0fb2395c4d9fd64efaad2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fampsy%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Ampsy?

**["Ampsy"](https://www.g2.com/survey_responses/ampsy-review-5301636)**

**Rating:** 4.5/5.0 stars

_— Hardik B._

[Read full review](https://www.g2.com/survey_responses/ampsy-review-5301636)

#### What Are G2 Users Discussing About Ampsy?

- [What is Ampsy used for?](https://www.g2.com/discussions/ampsy-what-is-ampsy-used-for)
- [What is Ampsy used for?](https://www.g2.com/discussions/what-is-ampsy-used-for)

### [AppVirality](https://www.g2.com/products/appvirality/reviews)

AppVirality offers easy to use growth tools to run referral programs for E-commerce and SaaS businesses.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AppVirality?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AppVirality?

- **Seller:** [AppVirality](https://www.g2.com/sellers/appvirality)
- **Year Founded:** 2014
- **HQ Location:** Phoenix, US
- **Twitter:** @AppVirality  
1,306 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed4ff68a59d3db5dc18403b29cb42e2193ba950eef9cd5f48da74d06c51f08ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapp-virality&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Clareefai - Social Proof Platform](https://www.g2.com/products/clareefai-social-proof-platform/reviews)

How many deals have slipped through your fingers because you couldn’t connect a hot prospect with a happy customer—fast enough? Every minute you waste searching for a promoter is a potential customer lost. With Clareefai, you connect prospects to real customer advocates in under 2 minutes. No more scrambling through spreadsheets or losing momentum at the most critical moment. Clareefai turns your satisfied customers into your fastest, most convincing sales force—making referrals, reviews, and 1:1 calls instant, organized, and impossible to miss. Stop losing deals to slow processes. Start winning with speed and trust—only with Clareefai.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Clareefai - Social Proof Platform?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Clareefai - Social Proof Platform?

- **Seller:** [Clareefai](https://www.g2.com/sellers/clareefai)
- **HQ Location:** San Francisco , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b730f56ddb18462f36ce569ff34fc828bea139fcf1acd8b91a915aea8711e0ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclareefai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Clareefai - Social Proof Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralization** of social proof materials in Clareefai, benefiting from a great user experience.
- Users love the **great UX** of Clareefai, finding all social proof materials conveniently organized in one place.

##### Cons

- Users often experience **customer confusion** due to the multitude of available functionalities and deposit requirements.
- Users find the **limited rewards system** restrictive due to required deposits, impacting overall satisfaction with the platform.

#### What Are Recent G2 Reviews of Clareefai - Social Proof Platform?

**["Intuitive, Cost effective and reliable"](https://www.g2.com/survey_responses/clareefai-social-proof-platform-review-11672841)**

**Rating:** 5.0/5.0 stars

_— Stephanie C._

[Read full review](https://www.g2.com/survey_responses/clareefai-social-proof-platform-review-11672841)

### [ClientCircle](https://www.g2.com/products/clientcircle/reviews)

ClientCircle is a leading insurance marketing automation platform in the U.S. Our software helps insurance agents manage the complete customer journey. From prospecting to sales to retention—we help our customers do it all.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ClientCircle?

- **Ease of Use:** 6.7/10 (Category avg: 8.9/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ClientCircle?

- **Seller:** [ClientCircle](https://www.g2.com/sellers/clientcircle)
- **HQ Location:** Des Moines, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e223b6cee563fee114e873b2912f8e9453862d33c08c3c3838b37c4b15af82b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclient-circle%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Do G2 Reviewers Say About ClientCircle?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **client interaction highly beneficial** , enabling tailored communication and effective monitoring of insurance connections.
- Users find **targeted communication** with clients via ClientCircle to be useful for managing insurance connections effectively.
- Users find ClientCircle enhances **customer engagement** through targeted communication tailored to individual client needs.
- Users enjoy the **ease of communication** with clients through tailored, timely interactions via ClientCircle.
- Users find ClientCircle's **ease of use** enhances client communication, making it tailored and efficient for monitoring connections.

##### Cons

- Users point out the **insufficient data** provided in reporting features, limiting their ability to analyze client behavior effectively.
- Users find a **lack of information** in ClientCircle's reporting features, hindering deeper insights into client behavior.
- Users find the **reporting features lacking** , yearning for deeper insights into client behavior for better analysis.
- Users find the **reporting features lacking** , desiring deeper insights into client behavior beyond basic metrics.

#### What Are Recent G2 Reviews of ClientCircle?

**["Excellent "](https://www.g2.com/survey_responses/clientcircle-review-874378)**

**Rating:** 5.0/5.0 stars

_— Allie M._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-874378)

**["Use of lead nurturing techniques such as automation"](https://www.g2.com/survey_responses/clientcircle-review-10030740)**

**Rating:** 4.0/5.0 stars

_— Getinet T._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-10030740)

### [Empire Avenue](https://www.g2.com/products/empire-avenue/reviews)

Be Rewarded For Being Social.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Empire Avenue?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Empire Avenue?

- **Seller:** [Empire Avenue](https://www.g2.com/sellers/empire-avenue)
- **HQ Location:** N/A
- **Twitter:** @EmpireKred  
15,600 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Empire Avenue?

- [What is Empire Avenue used for?](https://www.g2.com/discussions/what-is-empire-avenue-used-for)

### [financeAds](https://www.g2.com/products/financeads/reviews)

financeAds is an international affiliate network with a focus on the financial sector.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate financeAds?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind financeAds?

- **Seller:** [Financeads](https://www.g2.com/sellers/financeads)
- **Year Founded:** 2015
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c24e670ee996e69cd4cbd97c668c9588cafe8da65f80ce46bd581e5e038ef007&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffinanceads-international&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of financeAds?

**["They are passionate and they have a huge understanding of the affiliate marketing"](https://www.g2.com/survey_responses/financeads-review-9313068)**

**Rating:** 4.5/5.0 stars

_— Vinod E._

[Read full review](https://www.g2.com/survey_responses/financeads-review-9313068)

### [Forewards](https://www.g2.com/products/forewards/reviews)

Forewards is an easy to use platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding their most vocal customers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Forewards?

- **Seller:** [Forewards](https://www.g2.com/sellers/forewards)
- **HQ Location:** N/A
- **Twitter:** @forewardsapp  
858 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5207c380dfc91120929ff5164f8716d5e144b06ce72b1545e964e577bf77c19b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforewards&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### What Are Recent G2 Reviews of Forewards?

**["Great plug and play way to turn your customers into your sales people"](https://www.g2.com/survey_responses/forewards-review-26155)**

**Rating:** 5.0/5.0 stars

_— Felix T._

[Read full review](https://www.g2.com/survey_responses/forewards-review-26155)

#### What Are G2 Users Discussing About Forewards?

- [What is Forewards used for?](https://www.g2.com/discussions/what-is-forewards-used-for)

### [Global Web Technologies](https://www.g2.com/products/global-web-technologies/reviews)

Global Web Technologies is referral marketing software that helps creators, newsletter operators, and small teams grow their email list through built-in viral referrals — without paying for ads or losing control of their audience. Every subscriber automatically gets a personal share link. Friends sign up through it, the original subscriber climbs configurable reward tiers, and the list compounds on its own. The same hosted campaign pages can also be used as standalone lead magnet pages, with a custom CTA button URL for delivering downloads, gated content, or onboarding links. Unlike most tools in the category, Global Web Technologies lets users broadcast emails through their own SMTP (Gmail, Mailgun, SendGrid, Amazon SES), so deliverability and sending costs stay with the customer — not the platform. Subscriber data can be exported as CSV at any time with no upsell, and custom domains are included on the starting plan. Key features: - Hosted, high-converting campaign pages (referral or lead magnet mode) - Built-in viral referral mechanics with personal share links - Lead magnet delivery via custom CTA URL on signup confirmation - Configurable reward tiers and milestones - Broadcasts via your own SMTP server - Unlimited CSV exports of subscribers and referral relationships - Custom domains on every paid plan - SMS verification (anti-abuse) via your own Twilio - GDPR-aware consent that adapts automatically by visitor region - Native integrations with Mailchimp, ConvertKit, ActiveCampaign, MailerLite, AWeber - Live analytics dashboard: top referrers, conversion rate, growth-from-referrals Plans start at €39/month with a 14-day free trial. No credit card required to try.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Global Web Technologies?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Global Web Technologies?

- **Seller:** [Global Web Technologies](https://www.g2.com/sellers/global-web-technologies)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Global Web Technologies?

**["Perfect Fit for Our Business with Always-There Support"](https://www.g2.com/survey_responses/global-web-technologies-review-12867483)**

**Rating:** 4.5/5.0 stars

_— Robert M._

[Read full review](https://www.g2.com/survey_responses/global-web-technologies-review-12867483)

### [Influence](https://www.g2.com/products/clearer-io-influence/reviews)

Influence is the ultimate plug-and-play solution for eCommerce brands, helping you grow your business with personalized loyalty and referral programs. This all-in-one app boosts customer retention and revenue with a customizable suite of tools for rewards, loyalty tiers and referrals. Enhance your retention strategy, support customer engagement, and maximize profitability with Influence. Launch a customized loyalty program in minutes with our user-friendly setup process. Reward customers for purchases, social actions, and product reviews through the Earn & Redeem feature, with redeem options like discounts, free shipping, and charity donations. Engage high-value customers with Loyalty Tiers, offering exclusive benefits and VIP rewards based on customer behavior. Modernize traditional loyalty programs with digital stamp cards, increasing engagement and purchase frequency through gamification and wallet integration. Reduce acquisition costs with personal referral links, rewarding both parties only when a referred purchase is completed. Expand your reach with performance-based affiliate marketing, tracking and optimizing partnerships easily. Influence integrates with top tech solutions like Klaviyo, Gorgias, REVIEWS.io and leading eCommerce platforms like Shopify and BigCommerce. With affordable pricing plans and support for multiple languages, Influence is designed to maximize profitability and customer retention for your eCommerce brand.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Influence?

- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Influence?

- **Seller:** [clearer.io](https://www.g2.com/sellers/clearer-io)
- **Year Founded:** 2022
- **HQ Location:** Boston, MA
- **Twitter:** @clearer\_io  
169 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15306cc7c5d62745ddd6dedf78ce5b8e14b77f382cc28cd95e2c4e158a17bba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclearerio%2F&secure%5Burl_type%5D=linkedin_company_website)  
173 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Influence?

**["Great product and even better service"](https://www.g2.com/survey_responses/influence-review-8673993)**

**Rating:** 5.0/5.0 stars

_— Evie K._

[Read full review](https://www.g2.com/survey_responses/influence-review-8673993)

**["Excellent Customer Service"](https://www.g2.com/survey_responses/influence-review-8633156)**

**Rating:** 5.0/5.0 stars

_— Kaylee O._

[Read full review](https://www.g2.com/survey_responses/influence-review-8633156)

### [Kredible](https://www.g2.com/products/kredible/reviews)

Kredible™ makes it simple for employees to share important thought-leadership articles for personal and company branding online.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Kredible?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Kredible?

- **Seller:** [AdvisorEngine](https://www.g2.com/sellers/advisorengine)
- **Year Founded:** 2014
- **HQ Location:** Raleigh, US
- **Twitter:** @advisorengine  
1,825 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3867418175d9afb0e5e5c04fdaf818bc1ce90bef64a564d89256b34b8f3ce923&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadvisor-engine%2F&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Kredible?

**["Such an awesome company"](https://www.g2.com/survey_responses/kredible-review-11035318)**

**Rating:** 5.0/5.0 stars

_— Heather H._

[Read full review](https://www.g2.com/survey_responses/kredible-review-11035318)

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Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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