CRM Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on CRM Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
CRM Software Articles
What Is CRM? A Data-Backed Guide for 2027
TL;DR
What is a CRM? CRM stands for Customer Relationship Management. It’s a system or software that businesses use to manage interactions with customers and potential customers.
What is CRM software? CRM software keeps every interaction with a customer or prospect in one place. According to G2 Data, it's used mostly by small businesses (64%), followed by mid-market organizations (27%), and enterprises (9%).
What does a CRM do? Keeps a record of every customer, moves deals through stages, and gives every team the same view. Strongest at contact and account management (90%), weakest on mobile (83%).
What is a CRM used for? Getting customer data into one place, named in 29% of reviews and more than twice as often as anything else.
What are the types of CRM? Four: operational, analytical, collaborative, and strategic. Most platforms cover all four, so you are choosing a product rather than a type.
What do buyers find hard about CRM? The learning curve (20%) and features that are missing or too thin (17%). None of the top complaints is the software failing to work.
by Mahima Chavan
Sales Prospecting: Tips and Tactics for a Strong Pipeline
Maintaining a healthy sales pipeline hinges on effective sales prospecting
by Harshita Tewari
Sales Cadence: What It Is, Importance, and How to Build One
When new leads enter your pipeline, the worst thing you can give sales reps is freedom without direction.
by Harshita Tewari
15 Best Free CRM Software in 2024
As a salesperson in a small business, you juggle endless spreadsheets, a flooded inbox, and constant pressure from leadership and clients alike. Plus, your budget stays tiny. The result? Missed opportunities, wasted time, and burnout.
by Devyani Mehta
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Permission Marketing: How to Earn Customer Trust With Ease
Nobody likes being a member of a captive audience.
by Lauren Pope
What Is ERP Implementation? Steps, Strategies, and Risks
The implementation of a software system—particularly one as complex and expansive as an Enterprise Resource Planning (ERP)—requires a holistic knowledge of not only the software in question but also an intense understanding of your organization’s business operations and workflows.
by Piper Thomson
10 Ways to Make Your Next Sales Negotiation a Win-Win
The likelihood of someone signing the first draft of a sales contract is slim.
by Mary Clare Novak
16 Best CRM Software in India for 2024
Businesses must put relationships over results, which isn’t to say results don’t matter. They do. But do you know what drives those results?
by Washija Kazim
10 Best CRM Software in Australia for 2023
Keeping track of your customers on a neverending Notes list no longer cuts it.
by Tanuja Bahirat
Claim Peace of Mind: Decode the Work of Insurance Adjusters
Like the saying, "When life gives you lemons, make lemonade," we often find ways to make the best out of difficult situations.
by Devyani Mehta
Recap of Dreamforce 2022: Innovation and Sustainability
Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022. Industry conferences typically see the host company promoting its brand by handing out company swag to attendees. Dreamforce 2022 opted instead to focus on Salesforce's sustainability efforts by announcing plans to plant trees for each attendee as part of the company goal to plant one trillion trees by 2030 and provide donations to local public schools. In addition, the company that has helped fuel the CRM Software category announced updates and innovations to its product offerings, including Slack, Salesforce Sales Cloud Unlimited, and of course, Salesforce Genie.
by Blue Bowen
How to Prevent Customer Churn With Retention Marketing
Attracting new customers is cool and all, but do you know how to keep them around?
by Lauren Pope
Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category
It’s no secret that it can be quite difficult to manage all inbound leads into an organization. When a lead form from a survey or marketing event is completed, the lead often populates in the CRM software or other related sales account management software. While this lead populates in a CRM, sales and marketing departments spend lots of time to find the correct account that matches with the lead, as well as the salesperson who should be responsible for reaching out to that lead.
by Michael Gigante
Sales Operations: Your Behind-the-Scenes Revenue Generator
A lot happens behind the scenes of a sales department.
by Mary Clare Novak
Why Customer Relationship Management (CRM) Is Still Relevant
Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.
by Marshall Lager
How Gartner Got Confused: Sales Engagement Is Not Sales Enablement
All jokes aside, it’s a confusing time for sales professionals trying to find tools that can help them sell to buyers who just don’t behave like they used to.
by Michael Fauscette
How to Build a Successful Business Development Team
Every business wants to acquire more customers, right?
by Izabelle Hundrev
How to Choose the Best Sales Technology for Your Industry
Not all industries are the same, and their tech stacks shouldn’t be either. There are many vertical industry software products for most departments of a company, such as accounting, logistics, and HR, but industry-specific sales tech is often ignored.
by Gabriel Gheorghiu
CRM Software Glossary Terms
CRM Software Discussions
0
Question on: ClickUp
Is ClickUp really free?
Is ClickUp really free?
well yes it is free with basic features. like you can create multiple workplaces but while using free version you can create maximum 5 space per workplace
ClickUp provides many features for free.
However, some features have a recall limit and these features are essential for serious use.
If you are considering Click-Up, I recommend trying out the free Click-Up plan and making your decision. The productivity of ClickUp is very reasonable compared to the subscription cost.
Its free to get started with the basic features. The non basic features are limited based on usage.
Yes, but with limited features
no
no free time reports...
Yes. There are also paid plans, but the free plan is excellent.
Yes. Clickup is free however if you want to be able to take advantage of some features you will need to pay.
Yes, ClickUp is always free depending on your plan.
Yes, most of the functionality does not require a paid upgrade. It is only when it comes to custom fields and number of reports that you start feeling the limitations
Yes there is a free version.
Yes, It's basicaly Free. If u want to Upgrade Plan As per your Requirement, U may go for it.
It's free withblimited features, for a proper organization you may have to purchase its plans and per user seats.
0
Question on: Salesforce Sales Cloud
How do you manage high volume of duplicated data?
Hello! Currently, we have a high volume of duplicated Account records in our Salesforce. Please, how anyone here who face the same situation deal with that? I already use duplicated rules and third-party apps to help, but it doesn't seem to be enough.
Data duplication is a common problem that can be solved by using AI tools. These tools are capable of finding duplicated data and removing it from the system.
Organizations that have high volume of duplicated data can use these AI tools to reduce their costs and save time.
https://www.omegle.fyi/
https://www.chatrandom.one/
https://www.bazoocam.fyi/
It's easier to remove the duplicates from the .csv file you are using to upload the data to Salesforce prior to doing so. Otherwise you're going to have to search for one piece of info they all have in common, maybe like their phone number and then you can use ctrl+f to search excel for that info and just highlight the data you don't want any longer and remove the duplicates. I used to just upload whatever and remove it afterwards but it's really not a good practice and gets you in a bad spot sometimes because you can end up with a lot of duplicates. Otherwise, depending on how you save your leads/data for uploading; but if it were me I would just delete all of the leads and start over after I updated the excel .csv file to remove the duplicates because it will be more efficient that way.
The first thing to accept is that this usually isn’t just a tooling gap
it’s a process gap. Duplicate rules and third-party apps can only catch so much if duplicates are continuously created through different entry points like manual input, imports, or integrations. The real question she needs to answer is where the duplicates originate from. In most cases, it’s inconsistent naming conventions, lack of standard fields like website/domain, or multiple teams creating records without visibility into existing data.
What tends to work better is combining prevention with smarter detection. Native duplicate rules in Salesforce are often too lenient, so tightening the matching logic using combinations like account name, domain, and phone number makes a big difference. Tools like DemandTools or Cloudingo help because they allow more advanced fuzzy matching and bulk operations, which Salesforce alone struggles with at scale. But even with these tools, you need to guide user behavior by adding soft warnings or required fields that make it harder to accidentally create duplicates in the first place.
For the existing backlog, she’ll need a structured cleanup approach rather than ad hoc merging. That usually means grouping records based on similarity (like domain or name), defining clear rules for which record should be retained, and then using batch deduplication tools to merge them in bulk. Doing this manually inside Salesforce is slow and inconsistent, so external tools become almost necessary once the volume crosses a certain threshold.
The part most teams underestimate is governance. If there’s no clear ownership of data quality and no agreed standard for how accounts should be created, duplicates will keep coming back no matter how many times you clean them. Setting simple rules like always capturing website domains, avoiding abbreviations, or standardizing naming formats combined with periodic monitoring (weekly or monthly checks) helps keep things under control long term.
In short, what works is not just “better deduplication,” but fixing the system that allows duplicates to exist in the first place. Once prevention, cleanup, and governance are aligned, the problem stops feeling like an endless loop and becomes manageable.
0
Question on: ClickUp
How do you srtart this kind of implementations in your company?
What's your plan when having the need or begin moving to another task/project management tool? Do you first communicate the change that's planned to all employees? Who gets access first, or every people at the same time?
Trial and error was hard. Caused me some Problems but was ultimately worth it as I have a deeper understanding of its capacities now
CRM Software Reports
Mid-Market Grid® Report for CRM
Fall 2026
G2 Report: Grid® Report
Grid® Report for CRM
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for CRM
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for CRM
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for CRM
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for CRM
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for CRM
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for CRM
Summer 2026
G2 Report: Grid® Report
Grid® Report for CRM
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for CRM
Summer 2026
G2 Report: Momentum Grid® Report

































