Content creation software enables individuals or businesses to produce and share content for a specific audience. The types of content these tools produce include written content, graphic design, videos, brochures, and more. Content creation products help create and manage activity by internal and external parties involved in content development. Platforms for creating content can be need focused or all inclusive. For example, a platform that can create advertisements or Instagram videos vs. one that makes large-scale interactive brochures.
Content creation software can be copywriting, graphic, or video focused, allowing teams or individuals to create branded material for their needs. More niche content creation tools are available that generate quizzes and interactive presentations. Some companies also offer tools with basic content creation features that may not be their main functionality.
It’s important to note the difference between content creation and curation. Content creation platforms help create marketing content, including producing, editing, and collaborating on written or visual content. In contrast, content curation software focuses on discovering, sourcing, and sharing third-party content. These products may also provide content analytics features to measure marketing content performance.
To qualify for inclusion in the Content Creation category, a product must:
- Provide tools to develop content, including but not limited to graphics, videos, presentations, copywriting, blogs, etc.
- Provide features to create, publish, and easily distribute or incorporate said content into its intended medium
