Account-Based Analytics Software Resources

The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data. To learn more about what data we need, click here.

Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools. Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources. For more specific examples of the external data we use In Infer’s models, click here.