Account-Based Analytics Software Resources

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Marketers use the data from MRP Prelytix to identify companies within their total addressable market that are showing the highest propensity to buy. Sales uses the data from MRP Prelytix to understand what customers and prospects are researching so they can tailor sales discussions to the specific needs of their target accounts.

MRP was founded in 2001 by Kevin Cunningham and James Regan. In 2008, the company was acquired by First Derivatives, a public company that is traded on the London Stock Exchange. MRP employs over 700 people worldwide.