Account-Based Analytics Software Resources

MRP’s ABM solution helps your organization navigate complex deals and land key accounts more effectively by surrounding the demand unit with highly relevant messaging that resonates with decision makers and influencers. This messaging is delivered through a variety of ABM tactics including email, direct mail, display advertising, and inside sales. ABM relies heavily upon the premise that both sales and marketing are using a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. Companies with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates.

MRP Prelytix integrates seamlessly with SalesForce(desktop and mobile), through the VisualForceapplication; and Eloqua, through the MRP Prelytix Eloqua application. We will work with you to sync your CRM and/or external vendor data so that you get the most out of MRP Prelytix.

While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy. To learn more on how a fit-first approach increases the quality of your pipeline, click here.