Total Products under this Category: 160
Last updated: October 26, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: LaunchDarkly, Statsig, VWO Testing, AB Tasty, Bloomreach, Salesforce Marketing Cloud, Omniconvert, and Confidence by Spotify.
Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=statsig&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=omniconvert&focus%5B%5D=confidence-by-spotify)
Lightweight A/B testing platform for websites. Test headlines, CTAs, and layouts with a 9KB SDK that loads in under 50ms. Use your existing Google Analytics events as goals. Decision-ready reporting tells you exactly when you have a winner.
PageDuel makes A/B testing accessible to teams of all sizes. Unlike complex enterprise tools that require implementation teams and cost $198-299/month, PageDuel lets you launch experiments in minutes through an intuitive visual editor. Simply paste a snippet, create variations by pointing and clicking, and let the tool automatically declare a winner based on statistical significance. Perfect for indie hackers validating landing pages, SaaS teams optimizing pricing pages, and agencies running client experiments. Starting at $9/month with a 7-day free trial.
pagent is an AI agent for A/B testing, personalization and conversion rate optimization. It turns CRO from a manual, ticket-driven process into a continuous one. pagent reads your site and your data, writes the test hypotheses, builds the variations as real code inside your design system and brand guidelines, runs them as controlled A/B tests on your live site, and reads the results with Bayesian statistics. Every personalization runs against a control on a primary metric, so you can tell what actually moved the conversion rate. Winners become the new baseline and shape the next hypothesis. Your team stays in control. Every variation goes through review, by email or in the dashboard, before anything reaches visitors. Marketing and experimentation teams use pagent to run more tests per quarter without hiring more specialists. Agencies use it to offer conversion optimization across client sites without adding CRO, design or engineering hours. Install is one script tag, with no developer ticket per test. pagent also connects to Claude, ChatGPT, Codex and Cursor over MCP, so your agent can read results, capture hypotheses and start tests from the chat you already use.
Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.
PageTest.AI is a cutting-edge platform that leverages artificial intelligence to optimize website content through A/B and multivariate testing. With a user-friendly interface, you can easily select elements to test, let AI generate variations, and track performance metrics like clicks and engagement. This tool is designed for marketers and website owners who want to enhance user experience and increase conversion rates without the need for coding or technical expertise. Start testing today and see the difference AI can make in your website's performance.
We help companies grow by automatically improving a website or product to convert better, retain better, whatever the goal is. We do it in a systematic way, we have a tool that lets us run all changes as tests so we can measure what makes things better or worse.
Probat (probat.ai) builds a landing page for every ad a brand runs, so each page says what that ad promised. It connects to Meta, Google, TikTok, Pinterest and ChatGPT ads, learns the brand's design from its own site, and pulls in product data from Shopify or Amazon. A person approves every page before it goes live. Each ad becomes its own funnel. Probat first tests the page against the brand's original. Then it keeps running new tests and learns which message works for the specific audience that clicked each ad. Results are measured on real conversions, not clicks. Brands can also build standalone pages from their products in plain language, hosted by Probat or published to Shopify. B2B teams use the same engine for outbound campaigns and for accounts that visit their site. Every plan includes white-glove setup.
Promptliness is an advanced prompt generator engineered to streamline multi-model workflows across Chat GPT, Claude, and Gemini. Designed for developers, marketers, and professionals, the platform eliminates trial-and-error overhead by structuring professional system prompts and custom templates. By selecting a target profession, AI model, and specific task, users can instantly generate high-performance, ready-to-use prompts that maximize AI output quality on the first try.
AI-native A/B testing platform. Describe a test in plain English and RunPivot builds on-brand variants, runs the experiment and rolls out the winner.
SARE is an email marketing tool that supports dynamic content and advanced personalization.
Average Rating: 4.1/5.0
Total Reviews: 12
"SARE Review - Best in email marketing."
Rating: 5.0/5.0 stars
— Shanmugapriya M.
Rating: 4.5/5.0 stars
— Harikishan M.
Shoplift is an A/B testing CRO platform purpose-built for Shopify. Quickly launch split tests directly within your theme customizer or let Lift Assist™ auto-build experiments for you. Optimize product pages, product prices, landing pages, themes, and more to boost conversion rate (CRO). Get clear analytics to improve conversions without the hassle. Run any AB test or split test without coding or developer resources. Simplify conversion optimization, understand shopper behavior, and maximize your store's revenue with Shoplift. - A/B test product pages, landing pages, collections, homepage, prices, and search - Theme testing for rebrands, navigation optimization, and mini-cart conversion - Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more - Lift Assist auto-creates branded, pixel-perfect split tests—no coding needed - Fast, seamless AB tests with optimized page speeds and zero page flicker
SimpleSplit is A/B testing for your website, done for you. Get more customers from the ads you already pay for. We design a new version of the page your ads send people to. Half your visitors see it, half see your current page. You keep the one that brings more customers. How it works 1. Enter your website. That’s all we need to start. 2. Get your new version. We email it to you in a few hours. Nothing goes live until you say yes. 3. Keep the winner. Tests usually run 2 to 4 weeks. Real sales decide which version stays. We count the calls, payments, bookings and deals each version brings, right in the apps you already use: CallRail, CallTrackingMetrics, Stripe, Shopify, WooCommerce, Jobber, Housecall Pro, ServiceTitan, HubSpot, Salesforce, Pipedrive or Google Sheets. We connect them for you. You change nothing. Your ads can learn too. If you want, we tell Google, Facebook, TikTok and others which ad clicks became customers, so your ads find more people who buy. Included in every plan, off until you turn it on. Pricing First test free. No credit card. No sales calls. Then unlimited tests: Start $89/month (up to 10,000 visits), Growth $239 (up to 50,000), Pro $539 (up to 200,000). That’s 40% off for our next 50 customers. Cancel anytime. No winner in 90 days? Get your money back. Made for online stores, service businesses, SaaS, local businesses and agencies that run ads. If you’ve looked at VWO, Optimizely or Unbounce: those are tools you run yourself. SimpleSplit is done for you. hello@simplesplit.io Not to be confused with the older split-testing tool also named SimpleSplit, or the Simple Split co-parenting app.
Are you doing A/B testing for your landing pages? Do you want to know what landing page works best for your clients? Are you struggling with opening and closing campaigns? If yes, then you need sortexpress - a live A/B testing A.I. that knows what page to show to your new visitor before they enter your site. This way, you can have higher engagement, higher conversion rate, and lower lead cost. With every entrance of a new client, sortexpress A.I. knows what page to display based on previous conversions of other customers. It learns from the device, location, browser, operation system, and many other parameters. Sortexpress works for clients of e-commerce, affiliates, marketing experts, small and large businesses, and many others. It only takes 5 minutes to integrate sortexpress with your website. Just click play and relax. Let sortexpress A.I. do the work for you and deliver the right message to the right client.
Split Hero is a fast, easy and effective solution for A/B testing your WordPress website.
