Top Free A/B Testing Tools - Page 6

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 192

Category Stats (Nov 2026)

  • Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 21,700+ Authentic Reviews
  • 192+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence

Highlighted products: LaunchDarkly, VWO Testing, Statsig, AB Tasty, Bloomreach, Salesforce Marketing Cloud, Omniconvert, and Confidence by Spotify.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=statsig&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=omniconvert&focus%5B%5D=confidence-by-spotify)

SimpleSplit

SimpleSplit is A/B testing for your website, done for you. Get more customers from the ads you already pay for. We design a new version of the page your ads send people to. Half your visitors see it, half see your current page. You keep the one that brings more customers. How it works 1. Enter your website. That’s all we need to start. 2. Get your new version. We email it to you in a few hours. Nothing goes live until you say yes. 3. Keep the winner. Tests usually run 2 to 4 weeks. Real sales decide which version stays. We count the calls, payments, bookings and deals each version brings, right in the apps you already use: CallRail, CallTrackingMetrics, Stripe, Shopify, WooCommerce, Jobber, Housecall Pro, ServiceTitan, HubSpot, Salesforce, Pipedrive or Google Sheets. We connect them for you. You change nothing. Your ads can learn too. If you want, we tell Google, Facebook, TikTok and others which ad clicks became customers, so your ads find more people who buy. Included in every plan, off until you turn it on. Pricing First test free. No credit card. No sales calls. Then unlimited tests: Start $89/month (up to 10,000 visits), Growth $239 (up to 50,000), Pro $539 (up to 200,000). That’s 40% off for our next 50 customers. Cancel anytime. No winner in 90 days? Get your money back. Made for online stores, service businesses, SaaS, local businesses and agencies that run ads. If you’ve looked at VWO, Optimizely or Unbounce: those are tools you run yourself. SimpleSplit is done for you. hello@simplesplit.io Not to be confused with the older split-testing tool also named SimpleSplit, or the Simple Split co-parenting app.

Who Is the Company Behind SimpleSplit?

  • Seller: SimpleSplit
  • Year Founded: 2026
  • HQ Location: N/A
  • Twitter: @simplesplit_io
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Split Hero

Split Hero is a fast, easy and effective solution for A/B testing your WordPress website.

Who Is the Company Behind Split Hero?

SplitStat

SplitStat is an A/B testing tool for websites. Marketers and product teams use it to test changes to their pages, from a new headline to a whole new landing page, and see which version brings more conversions. Build tests without a developer Paste one tag into the head of your site once. After that, most tests are built in the browser. The visual editor opens on your own live site: click any element to change its text or style, move it, hide it, or add a new block. Preview each variation on your own page before it starts, and save a change for desktop, mobile or both. Developers can use the HTML, CSS and JavaScript code editor. Single-page apps are supported. Every test type in one place - A/B tests on the same URL - Split URL tests that send visitors to a second address - Multipage, A/A and cross-domain tests - Rollouts that serve a change to any share of visitors, on Growth and Enterprise - Mutual exclusion groups, so a visitor sees at most one test from a group, on Growth 250K and above and on Enterprise Show each test to the right people Target by URL, device, browser, operating system, country, language, traffic source, UTM, referrer, returning visitors and day of the week. Save an audience once and reuse it. Measure what matters to you Track events with no code, or send your own with event parameters. Judge a test on unique conversions, total conversions or value per visitor, and add guardrail metrics for the numbers a winner must not hurt. Each result shows the lift, a likely range and a clear verdict. Connect Google Analytics 4 and Microsoft Clarity. Run it as a team Role-based permissions, team invitations, two-factor sign-in, an approval workflow, hypothesis tracking and a decision log. Email and live chat support on every plan. Simple pricing You pay for tested visitors: a visitor counts once, in the month they enter a test. Every plan includes unlimited experiments, and going over never switches a running test off. Try it free for 30 days on 50K tested visitors, with no card.

Who Is the Company Behind SplitStat?

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Twik

twik is an award winning startup in the Personalization Automation industry that automatically increasing conversions and retention for all websites to each and every visitor in real-time from the first page view even coming from incognito/private-mode. twik increases sales and revenue for thousands of ecommerce stores WW by assisting in presenting the right product/message at the right time. twik works seamlessly on B2B websites to increase leads and improve the visitors' experience. twik is fully GDPR/CCPA/ICO compliant, doesn’t use Cookies nor requires any prior data from 3rd party platforms as well as non intrusive from the server-side. Twik has apps for marketplaces (like Shopify) where every store owner can increase their sales in 1-click! That's right. In one click clients experiencing a 19% average increase in their revenue dollars. Twik was in the trending section of Shopify several times and featured at the prestigious Staff Picks. twik won the best startup award for innovation in retail and U+CX (User and Customer Experience) in a couple of competitions. twik has a USPTO pending-pending for its one-of-a-kind AI and ML proprietary algorithms which identify automatically all webpages goals and structure along with anonymously targeting each and every user's behavior, psychographics (interests, social media and where they shop) & demographics (age and gender) metrics in real-time and with zero configuration. Twik features an enterprise BI dashboard and connects to all major CRM/CDP platforms. twik utilizes all the aforementioned metrics and KPIs, to analyze and act on with one goal in mind - increase business goals: conversions, engagements, sales and revenue.

Who Is the Company Behind Twik?

  • Seller: Twik
  • Year Founded: 2017
  • HQ Location: Tel Aviv, IL
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 3, 2026