I am responsible for all market and voice of the customer research at a mid-size and reasonably mature SaaS company. At any point in time, we may have 5 to 12 in-field surveys running, either transactional non-stop CX or point-in-time specific projects to derive insights for various stakeholders. While we get good quant that allows us to get a read on opinion as well as track over time, everyone knows that the gold lives in the verbatims but dealing with the volume is nightmarish. Thematic for us has been a godsend. It does an excellent job using a single view to break down the verbatims into themes displayed by volume, sentiment and impact on our beacon metric, often but not exclusively NPS. Additionally, it does a superlative job, using GenAI in summarizing a theme or sub-theme down to a single paragraph making it clear what are these folks trying to say. I would also add that their Customer Success team is excellent, taking us out of the “do-it-yourself” zone, which some suppliers rely on to “do-it-for me” which saves us on headcount time, frustration and best use of skills. Bottom line, the time saved, the productivity gains and the insights derived are worth their weight in gold. We started small but continue to add more and more of our survey verbatims into our Thematic instance. Call me a Promoter. I am all in on this amazing product and supplier.

Thematic helped us bring the voice of the customer closer to the staff, who have the power to take action on the customer feedback. The impact view helped us prioritise the things that significantly affect the Net Promoter Score. As a result, it helped us improve our NPS and the overall customer experience. My overall experience working with the team was extremely positive. I appreciate the support, flexibility and continuous innovation. I also want to highlight that client support is one of Thematic's strengths, aside from having a user-friendly and insightful platform.

I like that Thematic is simplistic but versatile in it's approach. It allows me to ask the system a "question" such as why did our rating drop in May for Collagen Protein Bars? With little effort I can find a orderly list of themes related to poor performance or quality issues.