Product Avatar Image

Similarweb

Show rating breakdown
1,647 reviews
  • 5 profiles
  • 16 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
Profile Filters

All Products & Services

Profile Name

Star Rating

1126
465
42
6
9

Similarweb Reviews

Review Filters
Profile Name
Star Rating
1126
465
42
6
9
Mark F.
MF
Mark F.
09/02/2026
Validated Reviewer
Verified Current User
Review source: Seller invite

Powerful Competitive Intelligence That Makes Market Research Faster and Actionable

I like Similarweb because it gives me a data-driven view of how brands perform online and where their growth opportunities may be. It brings website traffic, audience behaviour, channel performance, competitor activity, and market trends together in one platform, making research much faster and more actionable. I particularly value the ability to benchmark a company against its competitors and understand which channels, keywords, and referral sources are driving results. This helps me move beyond assumptions and build strategies based on market signals. As a performance marketer, I also appreciate how Similarweb can support campaign planning, identify emerging trends, and uncover gaps that other tools may miss. The interface makes complex datasets easy to interpret and communicate to clients or internal teams. Overall, I like Similarweb because it combines breadth, competitive intelligence, and practical insights, helping me make better-informed decisions and turn research into clear recommendations that can improve marketing performance.
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
09/02/2026
Validated Reviewer
Review source: Seller invite

Great Benchmarking for Partner Pitches, with Room to Grow

Ability to provide use with some benchmarks for our partners by comparing web traffic and other beneficial metrics. We use this information to help with pitches and other competitor analysis.
Verified User in Market Research
UM
Verified User in Market Research
09/02/2026
Validated Reviewer
Verified Current User
Review source: Seller invite

Accurate Traffic & Channel Benchmarking for Competitive Insights

The traffic breakdown and channel analysis are incredibly accurate for competitive benchmarking. It allows you to compare organic search, paid ads, and direct traffic across multiple competitors side by side.

About

Contact

HQ Location:
New York

Social

@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB