

SAP Business Technology Platform (SAP BTP) helps you build bridges between your information islands, enabling your employees to have better experiences – when, where, and how they work.

Build a risk-resilient and sustainable supply chain with an agile platform using the latest technology innovations.

SAP Event Ticketing is a comprehensive cloud-based solution designed to streamline event management by enhancing ticket sales, customer engagement, and operational efficiency. It empowers organizations to maintain full control over their ticketing processes, ensuring data ownership without disrupting existing IT infrastructures. By leveraging advanced cloud technologies, SAP Event Ticketing offers scalability and customization, enabling event organizers to strengthen customer relationships through social media integration, mobile ticketing features, and a customizable event ticketing app. Key Features and Functionality: - Ticket Management: Facilitates the creation and management of various ticket types, including single tickets, season passes, vouchers, coupons, bundles, flex plans, parking permits, and accreditations. It also supports special campaigns, promotion codes, price reductions, and memberships. - Ticket Sales: Enhances revenue through cross-selling and upselling opportunities for events, parking, merchandise, and food and beverages. Incorporates social selling by integrating with social media channels and functions, and manages sales processes through seamless integration with existing IT structures. - Fan and Customer Insights: Utilizes advanced marketing, CRM, membership, and loyalty features to boost ticket sales and generate valuable customer insights. Provides real-time ticketing analytics to maximize sales for each seat and event, with integration capabilities for SAP Analytics Cloud and SAP HANA to support confident decision-making. - Technological Flexibility: Offers a highly flexible and scalable cloud solution based on the latest technologies. Integrates seamlessly into existing technology landscapes to meet IT and process requirements, and connects with various admission control systems to gather comprehensive ticketing data. Primary Value and Solutions Provided: SAP Event Ticketing transforms ticketing into a strategic asset by balancing venue capacity, fan experience, and revenue optimization. It enables event organizers to take control of sales channels, fee structures, and sales permissions, thereby building a stronger brand. The platform's integrated premium functions help win new customers, tap additional revenue sources, and strengthen relationships with existing customers. By simplifying processes through a highly flexible and scalable ticketing platform, organizations gain visibility into all ticketing and customer data, leading to reduced costs and streamlined operations.

SAP Convergent Mediation by DigitalRoute helps gain control of data and increase efficiency while uncovering and maximizing new sources of revenue and business value. It enables data collection from multiple sources and provides unified control and visibility of revenue stream processes.

SAP, founded in 1972 and headquartered in Walldorf, Germany, is a global leader in enterprise resource planning (ERP) software and related business applications. The company provides a comprehensive suite of software solutions including SAP HANA, an in-memory computing platform; SAP S/4HANA for enterprise resource management; SAP SuccessFactors for human capital management; SAP Concur for travel and expense management; and SAP Ariba for procurement. SAP also offers cloud-based services through SAP Cloud Platform and analytics solutions via SAP BusinessObjects Cloud. With operations across North America, Europe, Asia Pacific, Middle East, and Latin America, SAP serves organizations across multiple industries with software that helps streamline business processes, improve data management, and drive digital transformation. The company's products are used by businesses of all sizes, from small and medium enterprises to large global corporations.

SAP Cloud for Energy is a public cloud solution designed to manage and analyze vast amounts of energy and water data using Big Data technology. It offers an open platform that seamlessly integrates with existing IT infrastructures, providing smart, industry-relevant analytical capabilities. This solution enables utility companies to efficiently handle metering data, enhance decision-making processes, and optimize operations. Key Features and Functionality: - Operational Monitoring: Provides aggregated views of meter reading qualities detected during data validation, allowing users to filter results by meter master data to identify and address data quality issues. - Issue Resolution for Customer Cases: Monitors and details issues detected during measurement data validation, offering comprehensive views of time series data and relevant device master data. - Device Master Data Management: Automates synchronization of device master data with SAP S/4HANA Utilities, maintaining a complete history of device-related information. - Automated Validation and Completion: Utilizes standard and customizable validation rules to ensure high-quality metering data by verifying and labeling incoming measurements. Primary Value and Problem Solved: SAP Cloud for Energy addresses the challenges utility companies face in managing and analyzing large volumes of metering data. By providing a centralized, Big Data-enabled platform, it enhances process efficiency, reduces total cost of ownership, and improves decision-making through embedded analytics. This solution ensures reliable availability of metering data for further processing, enabling better business decisions and streamlined operations.

SAP Continuous Integration and Delivery is a managed service on the SAP Business Technology Platform (BTP that enables development teams to configure and run predefined continuous integration and delivery (CI/CD pipelines. These pipelines automatically test, build, and deploy code changes, facilitating faster development and delivery cycles. By automating these processes, the service helps maintain high software quality and reduces manual effort, allowing teams to focus on innovation and feature development. Key Features and Functionality: - Predefined CI/CD Pipelines: Utilize ready-to-use pipelines tailored for SAP development scenarios, such as SAP Cloud Application Programming Model and SAP Fiori projects, following SAP's best practices. - Repository Integration: Connect seamlessly with Git repositories, enabling automatic triggering of builds upon code commits. - Credential Management: Securely create and store credentials to facilitate connections with private Git repositories and other necessary resources. - Build Monitoring: Monitor the status of CI/CD builds in real-time and access detailed logs to quickly identify and resolve issues. - SAP Cloud Transport Management Integration: Upload artifacts to SAP Cloud Transport Management to implement a continuous delivery process for your project. Primary Value and User Benefits: SAP Continuous Integration and Delivery addresses the challenges of manual build and deployment processes by providing an automated, managed service that simplifies CI/CD setup. It reduces the time between code commit and production deployment, minimizes errors through automated testing, and ensures that each code change is validated before integration. This leads to shorter lead times, lower error rates, and a more efficient development workflow, empowering teams to deliver high-quality software rapidly and reliably.

SAP Watch List Screening is a cloud-based application designed to help organizations comply with international trade regulations by automating the screening of business partners against restricted or denied party lists issued by governments and institutions like the United Nations or World Bank. By integrating seamlessly with SAP S/4HANA and other systems via published APIs, it enables real-time compliance checks during critical business processes, reducing the risk of engaging with sanctioned entities and ensuring adherence to global trade laws. Key Features and Functionality: - Restricted and Denied Party Screening: Conducts real-time compliance checks for order-to-cash and procure-to-pay processes, automatically screening business partners against up-to-date watch lists. - Automated Compliance: Automates the detection and blocking of restricted or denied parties within business processes, minimizing manual intervention and reducing supply chain disruptions. - Ad-Hoc Screening: Provides flexibility to perform on-the-spot screenings for extended use cases, ensuring comprehensive risk assessment. - Integration and Extensibility: Offers prebuilt integration with SAP S/4HANA and published APIs, facilitating seamless connectivity with other systems and enhancing overall compliance infrastructure. Primary Value and Problem Solved: SAP Watch List Screening addresses the critical need for organizations to avoid partnerships with sanctioned individuals and entities, thereby mitigating the risk of non-compliance with international trade regulations. By automating the screening process, it reduces the cost and effort associated with third-party due diligence, minimizes supply chain delays, and ensures better compliance within business processes. The software-as-a-service (SaaS model simplifies the IT landscape, providing instant access to up-to-date watch lists and accelerating time to value.

SAP Product Lifecycle Costing is a comprehensive solution designed to help businesses accurately calculate and manage product costs from the early stages of design through to production. By providing real-time cost calculations and simulations, it enables organizations to proactively manage costs, optimize profitability, and accelerate time-to-market for new products and customer-specific engineered solutions. The solution offers flexible deployment options, including both on-premise and cloud environments, and integrates seamlessly with SAP ERP systems and other data sources. Key Features and Functionality: - Product Cost Calculation and Simulation: Utilizes SAP HANA for real-time cost calculations, supports manual overrides, recalculations, versioning, what-if simulations, and target costing. - Data Modeling and Extensibility: Allows customization through user-defined attributes, fields, and formulas; supports multiple costing sheets and component splits; facilitates integration with enterprise systems and Microsoft Excel. - Integration Capabilities: Enables data import from SAP ERP, Microsoft Excel, and other applications via APIs; supports data export to these platforms, ensuring seamless data flow. - Pricing Management: Offers strategies for component and activity pricing, supports multiple currencies and dimensions, and calculates overhead costs through various costing sheets. - Analytics and Reporting: Provides management reporting, project analysis across the product lifecycle, costing categories, and version comparisons to enhance decision-making. - Advanced Technology: Leverages existing cost-relevant information, identifies cost drivers using a real-time calculation engine powered by SAP HANA, and optimizes product costs through embedded what-if analysis. Primary Value and Problem Solved: SAP Product Lifecycle Costing addresses the challenge of managing and predicting product costs during the early design phases when data may be incomplete or evolving. By providing tools for accurate cost estimation and simulation, it helps businesses secure future profit margins, optimize costs, and make informed decisions throughout the product lifecycle. This proactive approach reduces financial risks, shortens quotation cycles, and accelerates time-to-market, ultimately enhancing profitability and competitiveness.


SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.