Orum has become a central part to how our SDR org runs its phones. The parallel dialing is fast and the connection quality is solid, so reps spend their time actually talking to people instead of listening to dial tones. That sounds simple, but the business impact is real — more live conversations per hour translates directly into more meetings booked, and we can see it in the connect-rate data every single week. The AI is where it's gotten really fun lately. The AI call coaching scores every call a rep makes, which has been a game-changer for how our managers and enablement team coach. Instead of spot-checking a handful of calls, we're getting signal on the whole team. Pair that with the reporting — I can pull dialing heat maps, connect rates by list, and conversation data — and it makes it easy to spot the levers that actually drive pipeline. Support and CSM engagement have been excellent too. Our CSM runs training sessions for our reps, sends quick walkthrough videos when features change, and is genuinely invested in our adoption. It feels like a partnership, not just a vendor login.

I like how easy it is to upload lists of prospects with Orum. It's quick and easy to enrich numbers and then make calls. I appreciate that I can work through the list at my own pace, whether fast or slow. The initial setup was also pretty easy.

The tool itself and our one and only AE / Support / - Kolbie Knorr! Give him a raise!