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Optimizely

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957 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994
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Optimizely Reviews

Review Filters
Profile Name
Star Rating
527
361
41
14
14
Brandon J. R.
BR
Brandon J. R.
Manager, Web & Digital Platforms | Product Ops, UAT Leadership & Analytics
09/01/2026
Validated Reviewer
Review source: Organic

Seamless Integration with Robust Features

I like the 'one login' feature, it's a nice touch for convenience. Having everything under one roof with Optimizely One is great, especially with advancements like Opal, now known as Mark, which offer noticeable benefits. I appreciate being able to use the CMP to create new tasks or campaigns, outline the necessary steps, and assign tasks seamlessly. It's efficient to save assets into the DAM and utilize them in the CMS. Mark, or Opal, impresses me with its capability to suggest code changes and publish to GitHub, almost like a digital employee. The migration from Unbound and Jira was as smooth as one could hope, with a smooth onboarding thanks to the Optimizely team.
Verified User in Construction
CC
Verified User in Construction
09/01/2026
Validated Reviewer
Review source: Organic

User-Friendly, Good Pricing, and Continuous Innovation

Easy to use/user friendly, good pricing, continuous innovation, good support
NH
Natalie h.
09/01/2026
Validated Reviewer
Review source: Organic

Organized and User-Friendly for Small Teams

I find Optimizely Commerce Connect very organized and functional, making it not too difficult for operation. It's easier to use, which helps me promote items effectively.

About

Contact

HQ Location:
New York

Social

@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994