Product Avatar Image

Optimizely

Show rating breakdown
957 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994
Profile Filters

All Products & Services

Profile Name

Star Rating

527
361
41
14
14

Optimizely Reviews

Review Filters
Profile Name
Star Rating
527
361
41
14
14
Verified User in Education Management
AE
Verified User in Education Management
09/01/2026
Validated Reviewer
Review source: Organic

Flexible, Easy-to-Use CMS That’s Simple to Publish With

Flexible and easy to use. Easy to publish and train users to use.
Verified User
G
Verified User
09/01/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Streamlined Content Delivery, But Rapid Changes Challenge Us

I like that Optimizely One makes delivering our digital content to members streamlined and easy. The CMS integration really helps speed up our market processes. I appreciate how the Opel integration simplifies tasks for our marketers and content creation teams. It streamlines workflows, allowing us to be more creative rather than being bogged down by processes. Additionally, it helps our marketing team by imposing guardrails on AI use, making it simpler to follow our brand guidelines throughout marketing activities. The setup process with our current implementation partner was very responsive and easy, which was a pleasant experience.
Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
09/01/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Eases Experimentation with AI Support

I like that Optimizely built us an AI agent to help make the testing and experimentation easier. It helps to make experimentation easier without adding resources. It brings the hypothesis together as well as the various items to test. It brings it all together very easily to implement the test. The onboarding consultant made the initial setup a lot easier and helped us set up some spreadsheets and dashboarding to make it a lot more straightforward.

About

Contact

HQ Location:
New York

Social

@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994