Optimizely

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958 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994

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Optimizely Reviews

Review Filters
Profile Name
Star Rating
528
361
41
14
14
Erik E.
EE
Erik E.
Digital Marketing Systems & Operations AdminMid-Market (51-1000 emp.)
09/01/2026
Validated Reviewer
Review source: Organic

Unified Marketing Platform with Intuitive Workflows

I use the Optimizely Content Marketing Platform for all our digital marketing needs, tracking everything from start to finish. I like that it's integrated with Opal and has the ability to use MCP servers, allowing us to utilize newer technology to work, create tickets, and pull info. The platform's ease of use is great, and I appreciate how interconnected it is with other products we use. The Opel Assistant and workflow building add value by giving a high-level overview of what's needed and expected, with the AI agent building workflows with limited supervision. It has also given us the ability to create user-specific workflows that are beneficial to each team, providing all necessary information.
Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
09/01/2026
Validated Reviewer
Review source: Organic

Well-Designed, Intuitive Agent Platform with a Targeted Multi-Model Experience

Agent Platform is extremely well thought out and well executed. It uses multiple models to help ensure customers get the best, most targeted experience. It’s also easy to use, and the workflows are intuitive and make sense.
Verified User
G
Verified User
Mid-Market (51-1000 emp.)
09/01/2026
Validated Reviewer
Review source: Organic

Streamlined Organization, Slight Learning Curve

I like how Optimizely Content Marketing Platform allows me to see what's going on throughout the entire organization and the status of each step along the plan. I value doing the marketing campaign management in the platform as I'm constantly managing multiple programs, and it's helpful to see the status of all of those in one place. I also value the task feature.

About

Contact

HQ Location:
New York

Social

@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994