Optimizely

Show rating breakdown
958 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994

Optimizely Solutions

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Agentic CMS

An agentic CMS built for marketers

Profile Name

Star Rating

528
361
41
14
14

Optimizely Reviews

Review Filters
Profile Name
Star Rating
528
361
41
14
14
Verified User in Banking
EB
Verified User in Banking
Small-Business (50 or fewer emp.)
09/01/2026
Validated Reviewer
Review source: Organic

A Fully Integrated Digital Experience Platform

fully integrated digital experience platform
Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
09/01/2026
Validated Reviewer
Review source: Organic

Highly Customizable CMS with Unparalleled Integration Capabilities

It is highly customizable and offers a ton of freedom to customize webpages, web framework, and content. There is little restrictions and makes it a very hands-on experience, compared to WYSIWYG heavy CMS platforms like HubSpot. Also, the integration capabilities are unparalleled.
JL
Jay L.
09/01/2026
Validated Reviewer
Review source: Organic

Intuitive Visual Editor Enhances and Simplifies A/B Testing

I mainly like the ease of use of Optimizely Web Experimentation. The visual editor is particularly appealing as it allows us to visually plug and play, making updates on landing pages much faster compared to coding. The initial setup was straightforward due to the instructions provided for implementation.

About

Contact

HQ Location:
New York

Social

@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994