I like how Market Logic makes it simple to upload documents, which makes archiving things into DeepSights easy and doesn't require any extra resources. It's also great that if any of us make a mistake or change our mind about a document we've added, we can undo things. The interface is simple and attractive for our users, allowing colleagues to self-serve and search for customer insights and data without needing to speak with the Market Intelligence team. This means older reports that are still relevant get discovered and used. I also appreciate being able to see what questions our internal stakeholders are asking since tracking these questions tells us what people want to know about. The initial setup was very easy, like we just 'switched it on', and overall, these features make it a great tool for market research.
I have a great experience with Market Logic. The customer support team is excellent, and the product is built with ease. I found nothing bad, so everything worked great. The initial setup was easy, and although we couldn't access the FTP site to upload data, using the Market Logic Knowledge Center worked fine enough for us.
I use Market Logic to house all our Consumer Insight work and keep a record of our Front End Innovation work. I like that they are very efficient and incredibly responsive, which helps me get things done quickly and well. I've enjoyed working with them in my previous company and in my current role.