It's a very intuitive platform and an easy way for insights professionals to have a go-to place for reports etc to be stored. It's also made our approvals process so much easier
What I value most about Market Logic is the simplified way that we can showcase completed work from across our portfolio and make it readily accessible to our cross-functional teams and stakeholders. Rather than depending on outdated links, archived folders and individuals to send the content, we can direct our teammates to one centralized repository of work that is easy to navigate, customizable and always current.
Platform tackles the pain point that most of the companies are facing (centralizing primary /secondary research data) while adding AI layer that makes searching / use of data much easier. Integration and SSO went really smoothly from MLS side. From the relatively short experience with platform, it delivers quite accurate results and various stakeholders within the company have been quite satisfied and impressed. Really appreciate support team, helping with ideas, in case of issues coming up with suggestions, and suggesting walk-arounds in case requests go beyond capability of platform.