I like Market Logic for its ability to provide curated experiences, or knowledge zones, which help associates find the right content efficiently. The AI search function, DeepSights, has really driven engagement by making it easier to access valuable insights. Additionally, I appreciate the fantastic support team that is always available to help out.

I think the team is really attentive and they're often looking for actual feedback from their clients that they improve upon. We have often stated a certain feature function that we want, and the team actually takes that into account and works to make it happen. I also really like that they are AI forward but not completely AI in your face. They understand that insights are still the backbone of the tool. The fact that Market Logic has attentive support, AI integration, and responsiveness makes me feel like we are a priority.

I like how Market Logic makes it simple to upload documents, which makes archiving things into DeepSights easy and doesn't require any extra resources. It's also great that if any of us make a mistake or change our mind about a document we've added, we can undo things. The interface is simple and attractive for our users, allowing colleagues to self-serve and search for customer insights and data without needing to speak with the Market Intelligence team. This means older reports that are still relevant get discovered and used. I also appreciate being able to see what questions our internal stakeholders are asking since tracking these questions tells us what people want to know about. The initial setup was very easy, like we just 'switched it on', and overall, these features make it a great tool for market research.