Lead Forensics is very simple to implement and use effectively from day one. The support has been amazing throughout the whole process—from the first call, through onboarding, and all the way to the training sessions.

We love being able to see what companies are visiting our website and how they're engaging. We've also appreciated the fact that we can connect Lead Forensics with other data platforms using an API.

This platform has opened the door to making website analytics central to our business development strategy. Our firm can track our current and potential clients, and we also use the information to refine our content. It’s the best analytics tool we have for our firm, and people often ask to see which companies are visiting their bio, content, and service pages, etc. We connected to the LF API, which was going through some changes at the beginning of the integration, but it has been nothing but perfect since we finalized the connection. It performs consistently, and I haven’t received an error from any of the daily pulls. Our CSM is excellent and is always offering support, meetings, and suggestions on how LF can best support our work. Unfortunately, since connecting to the API, I haven’t personally used the back end as much. That said, I know the backend is useful for researching company names and their various locations. I find myself using the visitor list most of the time.