As a startup, we didn’t have time to figure out all the AWS processes — Labra made it simple. It lets our GTM team focus on selling, without the paperwork and red tape. We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term.

Since our initial onboarding call with Labra, we’ve seen the team be supportive and approachable while providing us with industry expertise and helping us navigate the challenging cloud partnership landscape. It was the first time our company was entering into a partner program, and we needed all the help we could get. The AWS marketplace onboarding using Labra took just a few weeks and we were co-selling in no time. Initially, we didn’t get sufficient volumes of partner-generated opportunities, but as we shared more with AWS, we saw an increased interest and better response from the AWS sales teams. Labra.io is a must-have for any ISV looking to boost co-selling efforts and maximize opportunities for success. Their integration-first approach and emphasis on automation makes the whole process streamlined and the end-to-end support they provide helped us scale our operations effortlessly.

Since we set up Labra six months ago, our team has more than doubled the volume of opportunities and leads shared with AWS. We’ve achieved that with less manual effort, which has delivered clear ROI for us. The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential. What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too.