Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with . It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.

As a startup, we didn’t have time to figure out all the AWS processes — Labra made it simple. It lets our GTM team focus on selling, without the paperwork and red tape. We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term.

Since our initial onboarding call with Labra, we’ve seen the team be supportive and approachable while providing us with industry expertise and helping us navigate the challenging cloud partnership landscape. It was the first time our company was entering into a partner program, and we needed all the help we could get. The AWS marketplace onboarding using Labra took just a few weeks and we were co-selling in no time. Initially, we didn’t get sufficient volumes of partner-generated opportunities, but as we shared more with AWS, we saw an increased interest and better response from the AWS sales teams. Labra.io is a must-have for any ISV looking to boost co-selling efforts and maximize opportunities for success. Their integration-first approach and emphasis on automation makes the whole process streamlined and the end-to-end support they provide helped us scale our operations effortlessly.