The ease with which your platform is managed. The communication and attention of the team.

Setting up Labra was super easy, and it makes co-selling with AWS seamless. We’ve been using Labra for over four years now to power our AWS Partnership, and there is a stark difference in the way we operate, moving away from tedious manual work to automated workflows. The Labra team has also been accessible and able to customize the product to cater to our needs. Labra also helps us manage resale authorization with our partners. We have reduced our Sales Ops workflows by 50% and 10x increased visibility with AWS and our account team. With the added visibility from AWS, AWS-originated deals have increased by 200%, with 85% of our pipeline now generated from AWS. This helped us make the case for a dedicated partner development manager and further improve our synergies with AWS, enabling better opportunities and high-value business prospects.

I really enjoy how labra enables our team to work with cloud marketplaces and co-sell initiatives without ever leaving our CRM. They have API-based integrations that are easy to set up, secure by design, and meet our compliance standards. End-to-end integration was quick and didn’t cause any downtime in our Cloud sales operations. This was key for us since we have been using the PTB daily to get a handle on who out there is most likely to have a conversation with us. We’re overall very happy with the platform and service provided by the Labra team. Their platform has scaled our hyperscaler partnership without the manual work that comes along with it. We’ve had great success leveraging their latest AI and Marketing capabilities. This goes to show how much they understand hyperscaler partnerships and are constantly innovating to help their customers stay ahead.