I really appreciate the flexibility Journey Track offers in terms of mapping according to our specific needs. The types of lines are well-suited for our mapping requirements. The "Map of Maps" feature will be extremely useful once we have a larger number of journeys. I also value the color indicators, as they make it easy to identify whether a journey is in a healthy state or not. There’s a lot of potential in this software, and the ability to capture business value, costs, and effort is a great addition. However, this would work best if our organization was smaller, and this is something I will address in the next section. We really like how responsive your team is, and we appreciate the follow-up and the opportunity to share feedback. You’ve been great at listening to what works and what doesn’t.

The ease of features. Super simple and intuitive. Excellent support from the team.

1. Journey Track is designed with journey mapping templates, "lanes" enabling the user to quickly fill in insights at every step of the way (e.g. Core needs, Doing, Thinking, Feeling...). 2. Personas are incorporated in journey map to define specific needs/ challenges/insights for each Persona. 3. Loved the "Insights" lane where I tagged as "Moments that Matter", "Need" and "Painpoint" which made it easy for team to focus in on key challenges and opportunities. 4.Found the "Workshop" feature very valuable as internal team collaborated in real-time and asynchronously on What was heppening at the specific step, core needs and brainstrom ideas. Within days, we are now defining solution options for upcoming consumer research. 5. Excellent support team offering guidance and best practices.