Lots of features all for the Apple ecosystem.

The Iru UI is very clean, modern, and easy to navigate. Setup is very straightforward that you could get everything up and running in a few hours. It's a great MDM for managing macOS devices and natively supports external IDPs such as Entra ID or Google or Okta and ABM for zero touch deployment. There's also a really large catelog of natively supported 3rd party apps (Chrome, Zoom, Slack, M365, etc.). Creating different blueprints or layouts for different groups or teams of users is very useful as well. Their blueprint UI is drag and drop and toggle buttons so its very easy to do setup. Their pricing has been increating over the years but still a more cost efficent option to JAMF.

Easy to navigate and operate specially when deploying the blueprints