The biggest win for us is provisioning. Our Apple fleet is company iPhones, company iPads, and Apple TVs in conference rooms, and before Iru none of it was truly managed. Getting a new user set up took me two to three hours between staging the device, loading apps, and walking them through data migration. Now I assign the device in Iru, hand it off, and the user powers it on. Blueprints handle enrollment, configuration, and app installs from there. That's a couple of minutes of my time instead of two to three hours. Blueprints are the reason that works. The assignment logic is easy to reason about, so an iPhone for an office user and an iPad headed out to a jobsite land with different apps and restrictions without me maintaining two separate manual processes. Self Service also cuts down on requests, since users can pull approved apps themselves instead of opening a ticket. Enrollment completes reliably on the first try, and configuration changes push out to devices promptly rather than sitting in a queue. The console is straightforward to navigate, which matters a lot when device management is one responsibility among many rather than a full-time job. Apple Business Manager integration has been reliable and has not needed babysitting. Licensing is straightforward per device, and everything I need for iOS and iPadOS management is included without add-ons.

coming from years on jamf pro, the interface was the biggest surprise. everything is where you'd expect it and my whole team can work in it without me writing docs for every little task. prism is great for quick fleet visibility, i get answers about devices in seconds that used to mean building a search in jamf. the ai assistant is handy too for digging things up without clicking through the console. support is quick and actually answers the question you asked, and onboarding was smooth, we were up and running in days not the months i budgeted coming from jamf.

I like the relatively simple interface of Iru. With various blueprints, you can set up different groups for devices and use library items to configure specific apps and settings. This makes the entire setup quite simple and causes little additional effort.