I’ve used several DSPs, and illumin is by far the most user-friendly platform on the market. I really love the UI/UX, and I’m happy with the performance as well. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin. We have been able to increase our closing rate with advertisers based on the incremental value proposition after we implemented illumin.

Ilumin performs robustly as a full-funnel DSP. The campaigns demonstrated that Awareness, Engagement, and Remarketing can be orchestrated in parallel across multiple formats (Video, Display, Native, Rich Media) while maintaining delivery consistency.

The most helpful feature of Illumin is seeing the journey canvases and drag and dropping tactics, audiences, etc for a full visual of your campaign and strategy. I also enjoy seeing where optimizations can be made and what is losing bids, etc easily. Their customer service is also great - I really appreciated my two reps/account managers.