I like that illumin is simple and has different ways of working, which allows me to manage campaigns both traditionally and through journeys, in a way that couldn't be easier to resolve. The visual clarity it offers is very useful for understanding what the team has done. Additionally, the visual way of setting up campaigns is really attractive and practical for tracking consumers. I also greatly appreciate the personalized support it offers, and the API is very functional for connecting from spreadsheets like Google Sheets, which makes it easy to have updated performance sheets. This, combined with Looker Studio, helps to compare data and overall performance. I also highlight the initial support and training meetings, which significantly shortened our learning curve.

The Illumin platform is intuitive and easy to use. The costs are quite affordable and the inventory is very extensive.

I use Illumin to run programmatic campaigns for my startup media agency and I find that the platform feels smart and intuitive with a very user-friendly UI. It allows me to have a more visual way to plan and optimize campaigns along the way, making the process feel more intuitive. I really enjoy the unique key features of Illumin, such as real-time optimization and being able to insert social media into the campaign flow, which are game-changers and positively influence my time. Instead of needing to split a campaign into multiple DSP's and social media platforms, I can do it all in one place, optimizing from a core DSP. The onboarding was fantastic and as I run the company solo, having everything streamlined and easily accessible is crucial.