Customer Journey and the capability of create journeys. UX is very good!Pricing is in several cases best than other platforms. Performance for awareness campaigns works very well.

I like how we can use different audiences related to the target.

I use Illumin for our agency trade desk, and it's been really beneficial. Illumin allows us to aggregate across different DSPs and inventory sources, which helps us monetize our work. I like how it provides a tool capable of tapping into different inventory sources and different DMPs, making our digital buyers more intelligent. I appreciate the journeys that they recently brought to life—it's a platform that's easy to use and intuitive. When we've had changes to the team, it doesn't take long to bring new members up to speed. Their team did an excellent job with the initial setup, offering several sessions to onboard us and show us best practices. Even when they revised the platform, they continued to provide support through calls and meetings to ensure we understood the new UI and how the platform functions. Overall, they've done a good job, enabling us to stay with them as our predominant trading desk solution.