The UX/UI, the simplified interface, and the reporting are all strong points. Everything feels very clean, straightforward, and easy to use. Illumin has a beatiful and clean UX/UI interface, a strong reporting and easy set up...

Illumin's team is probably their best asset. They're very invested in your success and always willing to be flexible and helpful.

I like the fact that is not structured like any other DSP. They made the user experience better instead of making it like DV360. Its more user friendly and it has better performance features. The pricing and inventory availability are similar to those of other DSPs, but it is more user-friendly. Also, being a smaller brand means you get higher-quality, personalized support compared to other platforms. I highly recommend it for agencies and brands that are making their first steps towards performance because they will provide the support and know-how to do so.