I rely on Hightouch primarily as the pipeline connecting our primary lakehouse environment to our customer engagement platform. The most valuable aspect is its pre-built native destination connector for Iterable and its direct integration with Databricks.

Hightouch really stands out for me because it's like an easy button, abstracting those complex data movement tasks into an intuitive interface. I use it to drive our personalization strategy and it drastically speeds up our workflows.

Hightouch has significantly improved our ability to scale our ad optimization, Conversion API, and audience targeting setups. It lets us set up our Conversion APIs much faster, and we’ve also seen better match rates compared to our previous setups. We use Hightouch's agents to help with audience setup, sync/destination setup, and reporting, and we rely on them to identify and QA issues in our configuration. They work remarkably well. The warehouse-sync architecture worked fully as promised, and marketers could build useful audiences independently without heavy engineering support.