Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks.

I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.

The introduction of the Personalization API allows for real-time querying of data warehouse models with sub-30 millisecond latency, enabling personalized experiences within applications.