Being able to connect my data from databricks to iterable

Customer Studio is a great option for data folks to set up a solid self-service tool for our colleagues, so they can create audiences and sync them across many different tools.

The alerting is top tier for reverse ETL syncs. Unlike some other reverse ETL tools, Hightouch surfaces detailed error and provides detailed logs to help you troubleshoot sync issues when they arise. The wide variety of sources for reverse ETL syncs makes it easy for me to move data where I need for various audiences. For example: CRM software, customer service support ticket software, instant messaging apps (Hightouch can post CSVs of synced data!), marketing platforms, etc. For our non-technical colleagues, the UI makes it very easy for them to create audiences and segments with 0 code/sql .