Their motivation to continue to improve the product, hear partner feedback, develop new add-ons of the product and generally, the overall quality of the product.

I like the reporting feature in Funnel Leasing because it helps us see where our teams need improvement. It allows us to identify how many calls are picked up, what the response time is, and whether follow-ups are being completed within a timely manner. It's helpful for ensuring that communication is regular and effective.

What I like best about Funnel is the visibility it gives us into our entire leasing process. As someone who trains property managers and supports multiple communities, I can quickly see where our leads are coming from, how they're progressing through the leasing funnel, and where opportunities exist to improve conversion rates. The marketing attribution reporting has been especially valuable because it helps us evaluate our advertising spend and make data-driven decisions instead of guessing which sources are performing. I also appreciate how easy it is to identify unassigned leads, coach onsite teams, and hold everyone accountable for follow-up. Overall, Funnel has become an essential tool for both our leasing and marketing teams. It provides the insights we need to improve performance while remaining easy for our onsite teams to use every day.