Attribution, attribution, attribution. I've been using Fibbler for a while now, and it’s hands-down the best tool for tying our LinkedIn efforts directly to pipeline and revenue. Not only at the ad account level but at the campaign group and campaign level which is really awesome to see They are always innovating adding new features such as campaign scheduling and impression capping which are really nice. The company and job title insights is really nice for tuning your targeting

Very straightforward and affordable tool for Linkedin attribution.

We all know that most of what LinkedIn ads deliver but is not captured in the standard last-touch PPC attribution model that can only be tracked by direct clicks and UTMs. Fibbler lets me actually attribute LinkedIn ads activity to pipeline and closed revenue by pushing impressions, clicks, and engagement data straight to the account object. This gives me the confidence that what we're doing is actually working, and whether we are actually making an impact with target accounts. Campaign scheduling also ensures that I am not wasting all of my spend during off-peak times, which has also improved performance a lot. For such a cheap monthly price, this is one of my most valued tools.