I love how Fibbler allows us to prove the impact of LinkedIn ads on our opportunities and pipeline. The software solves the classic problem of understanding what caused opportunities and pipelines to convert, enabling us to focus on those effective elements. One of the standout features of Fibbler is its capability to provide actual dates of ad engagement by people in an account, assigning engagement levels like low, medium, high, etc., which gives us actionable insights. We rely heavily on Thought Leader ads, and while the lack of UTM updates on posts used to leave us guessing, Fibbler now lets us break down impacts by campaign and ad, giving us a clear view of what touches our opportunities and pipeline. Unlike the basic metrics available on LinkedIn, Fibbler delivers detailed breakdowns of account engagements, includes an engagement score, and offers a comprehensive timeline journey view from first ad engagement to the opening of an opportunity. The initial setup was remarkably simple, requiring just the click of a button to integrate everything seamlessly.

I find Fibbler remarkably easy to use, making the initial setup a breeze. What stands out to me is how it helps solve the complex puzzle of LinkedIn ads attribution, effectively tying ad spend to CRM systems and deals in HubSpot. This clarity is invaluable in understanding target account paid engagement and influence, as it makes the process super clear and transparent. Fibbler empowers me as a marketer, enabling me to communicate our efforts effectively to the board and executive team. It clearly showcases how our LinkedIn spending influences our buyers, which adds significant value to our marketing strategies. I am entirely satisfied with Fibbler, as it meets my expectations and provides the tools necessary for understanding the impact of our marketing budget effectively.

I truly appreciate Fibbler's seamless integration with HubSpot, which notifies our SDRs when prospects have seen or interacted with our ads. This integration ensures that our team can effectively track and respond to potential leads, improving our lead conversion process significantly. The Customer Journeys feature is another standout aspect for me, as it provides detailed insights into how our ads influence deals. This feature is particularly valuable for understanding the impact of our marketing efforts on outbound deals, which often are overlooked in attribution. I also value the exceptional customer service provided by Fibbler, which enhances my overall experience. The initial setup of Fibbler was super easy, allowing for a quick and efficient transition to using the software.