Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engineering, and go-to-market teams without me rebuilding the same story in five different decks. The roadmap functionality is a big win. I used to spend hours maintaining PowerPoints for different audiences. Now I can tailor views for board, leadership, or customer conversations directly in Craft and know it’s pulling from the same underlying work. That alone has saved a meaningful amount of time. I also appreciate how flexible it is. We’ve customized fields to align with our intake process, strategic pillars, and value streams, and it supports the way we think about work without forcing a rigid framework. And the Craft team has been strong partners. Our CSM has been responsive and proactive, which matters when you’re scaling product discipline in a growing organization.

It brings everything related to product management in one place instead of juggling multiple tools for roadmaps, backlog, strategy, and stakeholder updates. The roadmapping feature is very visual and easy to understand and it helps me work more strategically and make better decisions.

So far, it has been easy to learn how to use and aesthetically pleasing.