The tagging process of it, which greatly facilitates the analysis process.

That I can use it organize and transcribe the recordings for my projects without worrying of misuse of data because of their privacy policy. I can also edit those transcriptions with ease online, using the commands to follow the audio as I proof them.

- One of few tools that offers breadth of pricing for a team of one through to a larger org - Video clipping tool is invaluable for sharing aha moments and insights with stakeholders - Great flexibility for analysis with whiteboard or transcript mode