What I value most is the direct access to the API and the quality of human support during business verification. As an independent operator setting up WhatsApp Business API for the first time, I encountered a verification issue with Meta that became quite complicated. The support team (Ali, Rommel, Juhi, and Amanda) followed up in several rounds, accurately pointing out what to correct in each attempt, and we ended up achieving full business approval. That level of attention was what really made the difference compared to other options I evaluated.

I love the fact that its much simpler having to not deal with meta and leverage on them as well for whatsapp coexistence. the support was superb as well

The support, without question. We run the WhatsApp Business API in coexistence mode (native Business App plus Cloud API in parallel) for our e-commerce, and that setup surfaces genuinely tricky edge cases. Every time we raised something — coexistence quirks, webhook delivery, linked-device behavior — the 360dialog team replied fast, in plain language, and actually engaged with the technical detail instead of sending canned answers. They took our diagnostic evidence seriously and helped us reconcile the documentation against real API behavior. Number provisioning was clean and the pricing is transparent for a Meta Business Solution Provider.