I appreciate 360Dialog for its straightforward API integration, reliable webhooks, and the ability to connect WhatsApp with our custom CRM. It centralizes WhatsApp conversations in our CRM, which greatly improves message tracking and reduces missed customer inquiries. Real-time webhook delivery helps keep the existing WhatsApp workflow smooth and reduces operational disruption.

Helpful support and Escalation to Meta Reps where warranted

What do you like best about 360Dialog? The customer support is what stands out most. When we hit a technical wall — every template message failing with a generic "Bad request" error and zero diagnostic detail — the support team read our exact request/response data and identified the real cause (a deprecated API endpoint) almost immediately. It wasn't a canned troubleshooting checklist, it was a specific, technical answer to our specific problem. Beyond that, the WhatsApp Business API integration itself is straightforward once configured correctly, and the account dashboard (quality rating, messaging limits) gives clear visibility into account health.