Veraset

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Veraset is a provider of high-quality, privacy-protecting mobility and location data, offering precision location intelligence to businesses, researchers, and innovators worldwide. By delivering reliable, device-level location data through APIs or flat files, Veraset empowers clients to analyze trends, build location-based products, make informed decisions, and segment audiences effectively. Key Features and Functionality: - Movement Data: Provides raw, preprocessed, pseudonymous mobility data sourced from apps, SDKs, and aggregators, enabling analysis of device-level movements. - Visits Data: Offers point-of-interest data from over 4 million high-interest locations across the U.S., facilitating insights into foot traffic patterns. - Home/Work Insights: An add-on to the Movement product, this feature identifies devices' residential and workplace locations, aiding in audience segmentation. - Trips Analysis: Clusters mobility data to identify journeys made by individual devices, providing insights into travel behaviors. - Matchlink: Enables cross-platform audience identification and data enrichment while preserving user privacy, utilizing hashed emails from millions of devices. Primary Value and Solutions: Veraset's data solutions address the need for accurate and dependable mobility insights across various industries, including advertising, consulting, finance, real estate, retail, and urban planning. By providing comprehensive datasets, Veraset helps clients: - Analyze and Forecast Trends: Understand population movements to predict market dynamics and consumer behavior. - Build Location-Based Products: Integrate precise location data into applications and services to enhance user experiences. - Make Informed Decisions: Utilize reliable data to guide strategic planning and operational improvements. - Segment and Activate Audiences: Develop targeted marketing campaigns based on detailed mobility patterns. By delivering data that clients can depend on, Veraset enables organizations to ground critical decisions in hard data, enhancing products and unlocking new value.