tapCLIQ is a platform that provides interactive mobile advertising solutions designed to enhance user engagement. The company focuses on delivering seamless in-app experiences by integrating ads that allow users to engage directly with the content. tapCLIQ aims to improve ad effectiveness through its dynamic and responsive ad formats, which are tailored to fit the user experience on mobile devices. The platform emphasizes contextual and user-initiated interactions, helping brands and advertisers to connect with their audiences in a meaningful and non-intrusive way.