Sellvia is a magazine distributor specialising in online sales and serving as a bridge between publishers and e-tailers. It works with hundreds of Dutch and foreign publishers who supply their magazines daily. The publishers themselves manage the content of their own magazines on the Sellvia platform. E-tailers join the same platform, which gives them access to an online magazine shelf with thousands of titles covering several categories and subcategories. Sellvia provides complete stock management for the publishers. It gives e-tailers all the content and takes care of order fulfilment. Customers order magazines through affiliated e-tailers – Sellvia’s sales partners. Eventually, these orders arrive at Sellvia and from there the magazines are sent directly to the sales partners’ customers.