Replika Software is a community commerce platform that enables brands to activate their networks of in-store advisors, skincare professionals, makeup artists, creators, and expert sellers as a direct e-commerce channel. Brands including L'Oréal, Chanel, SkinBetter Science, Shu Uemura, Osmosis Beauty, and Elm Biosciences use Replika to turn their professional communities into attributed sales channels — giving every advisor their own storefront, product curation tools, and AI-powered recommendation engine. Replika is backed by LVMH Luxury Ventures, L'Oréal BOLD, Activate Venture Partners, Boston Consulting Group, and Ernst & Young, and was accelerated by Google, SAP.io, La Maison des Startups at LVMH, and Station F. Founded by Kareen Mallet, former Senior Fashion Director at Neiman Marcus and Bergdorf Goodman.