Purlem is a web-based platform specializing in personalized URL (PURL) marketing solutions designed to enhance direct marketing campaigns with targeted, individualized web experiences. By integrating PURLs into their marketing strategies, businesses can create uniquely tailored web pages for each recipient of their marketing materials, increasing engagement and response rates. Purlem's services are aimed at marketers looking to improve their conversion rates and gain deeper insights into their audience through detailed tracking and analytics.