Pace Pricing

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Pace Pricing is a B2B SaaS pricing consultancy founded by Bill Wilson in 2021 and headquartered in Halifax, Nova Scotia. The firm helps software companies align pricing, packaging, and positioning with real customer value — using deep customer research, purchase simulations, and evidence-based methodology rather than guesswork or competitor copying. Pace Pricing's proprietary PACE System (Profile, Architect, Calibrate, Execute) has been used to redesign pricing for companies from early-stage startups to $500M ARR enterprises. The team of six — pricing strategists, monetization analysts, and researchers — has advised over 400 B2B SaaS companies worldwide.