Nelio is a software company specializing in conversion rate optimization solutions, providing tools to enhance website performance and increase user engagement. The flagship product, Nelio A/B Testing, offers a comprehensive suite for conducting split tests on WordPress websites. This service allows users to test different versions of pages, posts, themes, and plugins to determine which configurations yield the best results. With features like heatmaps, custom goal tracking, and detailed analytics, Nelio A/B Testing aims to optimize content and layout decisions to drive higher conversions. The platform is designed to be user-friendly for both marketers and developers, integrating seamlessly into the WordPress environment.