MediaAlpha is a marketing technology company that operates a transparent and efficient platform for real-time transactions between advertisers and publishers. Specializing in performance-based ad buying, MediaAlpha facilitates the buying and selling of consumer clicks, leads, and calls, primarily in the insurance, travel, and other verticals. The platform utilizes data-driven insights to optimize outcomes for both buyers and sellers. By leveraging advanced targeting and proprietary technology, MediaAlpha helps clients achieve better marketing results.