MacroActive is a platform that provides fitness professionals with tools to create and sell personalized online training and nutrition programs. It enables fitness coaches, trainers, and influencers to build custom branded apps and websites, enhancing client engagement and scalability of their services. MacroActive offers features such as automated program delivery, client management, and e-commerce solutions, allowing fitness professionals to efficiently manage their business and grow their client base. The company's platform is designed to streamline operations and facilitate the delivery of tailored fitness solutions, empowering fitness professionals to focus on coaching and client support.