
Kaddi is the new name for the SalesGRID platform. The product has evolved significantly and now represents a new category of AI-powered execution for enterprise sales teams. Kaddi is an AI-enabled digital twin trained on a company’s sales process, methodology, and content. It unifies deal transcripts, emails, shared files, and CRM data into one context-aware system that helps sales teams execute every step of the sales process with greater clarity, consistency, and speed. The platform includes: • Kaddi Control Centre for defining sales stages, plays, content, and methodology • Deals for capturing all deal content, analysing buyer sentiment, tracking next steps, and generating emails, summaries, and proposals • Library for managing sales content and powering retrieval-augmented AI responses • Integrations with Salesforce, Gmail, Google Drive, and Zoom • AI-powered support for meeting preparation, follow-ups, requirements gathering, content tailoring, and next-best actions * integration with Google Workspace for auto generating buyer ready slide decks, sheets and documents Kaddi helps sales teams maximise every step in the sales process by providing context-aware execution - not just test outputa. It is a direct, evolved continuation of the SalesGRID product and replaces the previous branding.