Mailchimp is very easy to use. They give you prompts while you are setting up a campaign and instant tips on refinement. A new aspect just added is instantly setting up an SMS campaign to go with an Email campaign. It's also super easy to make a template, use it for a campaign, copy that campaign and tweak the design without having to create several templates that are almost the same. Now that email and SMS are integrated it is easy to keep track of contacts and engage them. The important performance stats are right there in the list view. There are also automated prompts to quickly send again to non-openers. The pricing is very reasonable and support is a chat click away as well as a significant help desk forum to look up answers.

Mailchimp has been a real time-saver for launching a new brand. It's Artificial intelligence automatically pulls a lot from our website and helps generate branding, design, and content-focused campaigns. We can not only create email campaigns, but also launch ads, social media posts, and landing pages, which keeps a lot of our marketing operations organized in one platform. The email template section is especially strong because it automatically updates many templates based on our website’s brand colors, logo, and other elements with AI, which cuts down a lot of the UI design work. With automation, we can build advanced drip nurture campaigns with multiple conditional points to segment and mark leads accordingly. The reporting is also helpful, since we can see detailed conversion metrics and data like CTR and open rates. On top of that, we can post to social media using the email content, which speeds up the overall content publishing flow. It has close to 350 app integrations, which improves performance drastically because we can pass data from other platforms to the campaigns.